Deep Dive with Ali Abdaal | How to Scale your Startup with Growth Levers: Matt Lerner

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In this episode of Deep Dive, I'm thrilled to interview Matt Lerner, the founder of SYSTM and author of "Growth Levers." Matt shares his wisdom on helping startups uncover their big growth levers, the challenges of decision-making and the pitfalls of focusing only on revenue.
We also explore growth strategies like viral and authentic videos and the necessity of engaging and retaining viewers through positive feedback loops.
This episode is packed with practical tips and strategies. I hope you find listening to it as enjoyable as I found recording it 🙂 

(00:00) Uncovering Growth Levers
(12:45) Aligning Organisational Pieces for Growth
(28:43) Deciding Which Ideas to Pursue
(39:17) The Importance of Fresh Content
(46:15) Measuring Monthly Returning Viewers and Conversion Rates
(55:26) Monetisation Strategies: Sponsorships, Affiliates, and Own Products
(01:19:07) Simplifying and Consolidating for Focus
(01:24:13) Leveraging Podcast Episodes for YouTube Videos
(01:32:23) Reevaluating the Business Model
(02:01:01) De-risking the Business
(02:06:26) Unlocking Bottlenecks 
(02:12:43) Doing Fewer Things and Making More Mistakes
(02:21:30) Building a Portfolio of Small Businesses
(02:28:22) The Importance of Clear Hypotheses and Documentation

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📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. 

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Creators & Guests

AA

Host

Ali Abdaal

AB

Producer

Amber Baxter-Clarke

What is Deep Dive with Ali Abdaal ?

Dr Ali Abdaal is the world’s most followed productivity expert and author of Feel-Good Productivity, the brand new book that reveals why the secret to productivity isn’t discipline, it’s joy. In his podcast, Deep Dive, Ali sits down with inspiring creators, thinkers, entrepreneurs and high performers to help listeners build lives that they love.

Ali’s cheerful style, positive approach, and well-researched content have made him a trusted voice when it comes to productivity. The internet means that we have access to more knowledge and information than ever before - but it can also be overwhelming. So, Ali and his expert guests focus on simple, scientifically proven, and actionable steps you can take to make real changes in your life.

Ali’s a firm believer that happiness isn’t the result of success - in fact, happiness is the key to success in the first place. Ali made this discovery while working as a doctor in a chaotic hospital ward. In the past, hard work had been the answer to every obstacle in his life. But no amount of hard work was going to combat panic and burnout.

So, Ali dedicated himself to figuring out a new approach to productivity - one that focuses on enjoying the journey and working towards truly meaningful goals. Deep Dive, with its authentic and engaging conversations, will give you all the insights you need to do just that.