In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product around how people use your products and not how you think people should use it.
Show Notes
In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product around how people use your products and not how you think people should use it.
๐ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!
๐Check out our other podcast Brand Builders
Watch or listen to it here!
๐ Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
๐ข Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
๐น Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA
CONNECT WITH MATT
๐ Website: https://mattladydigital.com/
๐ฆ Twitter: https://twitter.com/mattlady
๐ธ Instagram: https://www.instagram.com/mrmattlady/
๐๏ธ LinkedIn: https://www.linkedin.com/in/mattlady/
๐ต TikTok: https://www.tiktok.com/@mrmattlady
CONNECT WITH SARAH LEVINGER
๐ Website: https://www.hgperformancecreative.com/
๐ฆTwitter: https://twitter.com/SarahLevinger
๐๏ธ LinkedIn: https://www.linkedin.com/in/sarahlevinger
๐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...
๐ข Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIโฆ
Thanks for watching!
What is eCommerce Uncovered?
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.