The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future.
http://2xmedia.co/podcast/ep01/
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
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