For over 25 years Chris has designed, developed, and executed award winning integrated campaigns including The Audi Art of Progression, The MINI Invasion, and the RBC Million Dollar Shootout. Chris has garnered extensive expertise in consumer-packaged goods, beverage alcohol and retail marketing; building programs that deliver branded consumer experiences in-field, on-line and in- store for Influence Marketing’s enviable list of blue-chip clients including L’Oréal, Moosehead, Metro, Red Bull, Goodlife Fitness and Canadian Tire. Influence has a long history of embracing individuals with unique abilities, energy and a passion. As Managing Director Chris is responsible to leverage those unique abilities to ensure the most effective resourcing strategies. As a Managing Director, his responsibilities also include the day-to-day management of business operations of the Influence Group of Companies, while remaining connected to the work through his engagement in client business strategy and business development efforts.
Chris resides in Oakville with his wife Stephanie, daughters Katie and Emma and son Palmer.
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Welcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in industries from industrial supplies to software, agencies to manufacturing are building, leading, and selling in a constantly changing market. Each episode shares practical insights from business owners still in the trenches — covering lead generation, sales strategies, team management, operational challenges, and the growth lessons learned along the way. Whether you’re running a small sales team or leading a growing firm, Sales Leader’s Playbook delivers real-world stories and strategies you can apply to drive results, overcome obstacles, and seize opportunities.
What is Sales Leader’s Playbook: In Their Words?
Welcome to the Sales Leader’s Playbook podcast, where we explore the minds of Ontario’s most driven owner-led businesses. From industrial suppliers to software companies, agencies to manufacturers, we uncover how leaders are building, selling, and growing in a market that never stops changing. Each episode shares real-world strategies, leadership insights, and lessons learned by entrepreneurs still in the trenches.