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What happens when couples inquire (we get the inquiries!), but we’re not booking as many weddings as we want? Or what if couples are only wanting to book our smallest packages?
Today we're talking to Ideaction Consulting's Sam Jacobson, who gives us 4 reasons our inquiries are NOT converting into clients.
Free Workshop with Megan and Sam: Why Couples Don’t Book Full Planning (And what to do about it!)
Episodes Referenced:
133: Selling Styles for Wedding Pros, with Ideaction’s Sam Jacobson
73: Relator, Analyzer, Boss, and Dreamer: How to Sell To and Work With the 4 Types of Wedding Clients, with Ideaction's Sam Jacobson
115: Tips for Improving Your Wedding Consultations, with Sam Jacobson
211: Live Interviews: Inside the (Buying) Mind of Engaged Couples
Sam's Podcast, Own Your Business
This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
Today we're talking to Ideaction Consulting's Sam Jacobson, who gives us 4 reasons our inquiries are NOT converting into clients.
Free Workshop with Megan and Sam: Why Couples Don’t Book Full Planning (And what to do about it!)
Episodes Referenced:
133: Selling Styles for Wedding Pros, with Ideaction’s Sam Jacobson
73: Relator, Analyzer, Boss, and Dreamer: How to Sell To and Work With the 4 Types of Wedding Clients, with Ideaction's Sam Jacobson
115: Tips for Improving Your Wedding Consultations, with Sam Jacobson
211: Live Interviews: Inside the (Buying) Mind of Engaged Couples
Sam's Podcast, Own Your Business
This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience
Creators and Guests
What is For Real: Life, Leadership, & Unlearning?
For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.
With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.
Formerly Weddings for Real - and glow-ups look good on us.