Digital Strategies & Personal Growth with Will Palmer

Dive into an enlightening mix of marketing mastery and personal evolution with Will Palmer, as he sets forth his vision for transforming legal marketing with Growth Lab. From leveraging CRO to valuing happiness as courage, this episode is a perfect blend for those seeking professional growth and self-discovery in the marketing sphere.

Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

• Explore cutting-edge CRO for law firms
• The importance of EOS in business management
• Converting legal expertise into successful sales
• Balancing work, life, and personal happiness
• Building a robust referral network among agencies

Resources:

• Growth Lab
• DevNoodle

Connect with Will Palmer:

• LinkedIn

Connect with our hosts:

• Josh Hoffman - LinkedIn
• Alex Garashchenko - LinkedIn

Quotables:

• 21:49 - Josh: And now I guess to switch gears from a little bit of that fear talk and talking about happiness. 'cause I know it's a topic that both of us really care about, all three of us really care about. And you have a quote on your LinkedIn that's, that I love and it says, happiness is a form of courage. So can you kinda explain what that means?
  Will: Yeah, happiness is a form of courage. I think beyond doing things that scare us, like we just discussed, there's this idea in life to sort of pursue our calling and understand what our calling is and to even understand what our calling is takes courage in my opinion because, you know, it requires a lot of inner work. Who am I as a person? What do I actually enjoy doing? Does what I enjoy doing give me life and fulfillment and happiness? Is that what I'm doing right now? And that certainly was me for many years, you know, in professional sales, selling for a payroll company, learned a lot of great things, had a lot of great people around me and it benefited my career. But you know, that's not giving me joy. I am selling a commodity service and it was all a numbers game with sales. So making those decisions to transition to things with a lot less security because it aligns with my personal values. And that is sort of the definition I think of fearlessly pursuing our calling to get to happiness. 
• 46:07 - Will: Eckhart Tolle, “The Power of Now”, don't read it, listen to it because it's very difficult to read. It's heavy. If you listen to it, it will make life much easier. But that is all about, you know, I get it, mindfulness presence, it's all like a big thing, but there's a reason for it. If you follow Dan Harris, the BC anchor, he's written a bunch of stuff and done some podcasts when he had a panic attack on air on Good Morning America. He's a cool, he's a cool one. So
  Josh: His book some, what's his, the title of his book,
  Will Palmer: 10% Happier is one of 'em. That
  Josh Hoffman: That's right. That's, that was one,
  Will: That's a good one.
  Josh: That he wrote after having the panic attack. Yeah.
  Will: So “The Power of Now” is kinda like that and, but Eckhart Tolle is like one of the OGs about presence and mindfulness and how just basically stop letting the outside world dictate your mood and, and stop letting other people and circumstances you have no control over dictate your pursuit in life. So that's a, that's a powerful thing.
  Josh: Powerful. My favorite topic in life is stoicism. And that sentence is essentially the, the definition of stoicism.
• 20:24 - Will: Well, not a lot hasn't worked. I will say that it has disrupted in a few different ways without going into specifics. The sort of, it's kind of rattled some cages of people that have been in a comfortable spot let's say. And that has been difficult because when you rattle cages to get the best outcomes for everyone involved, yeah it just can be hard. So, but it's necessary. So I don't know that a lot of bad stuff has come of it really.
  Alex: Okay. So like necessary challenges, it's kind of forced conversations or forced certain issues that might have been otherwise kind of, yeah. Just left out there.
  Will Palmer: Cool. You, I mean you have to slow down to speed up with it because we implemented ourselves and a lot of people are like, do you implement yourself or do you pay somebody to do it? We did it ourselves. So that takes a lot of time. And getting into the swing of things, I flew my leaders out to Kansas City to sort of launch EOS, so Oh cool. You know, there's a time and money investment that can feel like you're, if you're impatient like me and type A, you're just like, I want stuff fixed and move fast. And it's like, not yet.
• 39:55 -  Not really. I mean, my last couple years of selling for the national company, I was doing mostly virtual stuff. But it's a powerful thing to be local in a market and not just an inside sales rep and actually have a law firm. I feel like lawyers, when they really do trust a sales rep or a growth consultant, it's like, it's like a baby bird seeing its mom for the first time. It's like, you're my person. I don't care who else is on your team, you're my person, you're here, you're local. I've had lawyers jokingly be like, I know where you live and if you mess with me I will find you. And I'm like, ha ha. Yeah, I know. But I'm like, no, it's true. It's skin in the game. And I embraced that. I was like, yeah, listen, I'm local. If I screw everything up for you then what you gonna go trash talk the BS that's coming out of my mouth? Like it doesn't mean no good. So it's, it's good to have people in local markets that can build trust.

What is Masters in Marketing Agency?

Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know.

The Masters of Marketing Agency Podcast is brought to you by DevNoodle.

https://devnoodle.com/