In this week’s episode of the Press Play podcast, Maddy Martin joins Derek Gerber to talk about how Smith.ai utilizes AI to stand out from the crowd. Maddy is the VP of marketing for Smith.ai, and she has loads of helpful information to share with you. Tune in to hear about how AI can streamline your sales process, why co-marketing is effective, and whether or not robots will take over the human population. Thanks for listening!
Show Notes
Shownotes
(
0:46) Introducing Maddy Martin and Smith.ai
(
5:06) How pairing AI with humans can generate more sales
(
16:06) Asking questions to understand your client’s goals
(
27:52) What’s next for Smith.ai
Links
Quotes
“
We’re constantly sharing best practices back and forth between the phone receptionist side and then the chat agent side. We might build a technology that sequences a conversation on a chat agent sort of playbook, and then that’s something that we want to bring then to the phone side and say, how can we better streamline the phone calls to make them more accurate, efficient, and speedy.” (
6:21)
“
How can you use the language that they bring to you back to them for improved marketing, for improved advertising, and in those sales discussions, equip your sales team to better enable those deals to go through.” (
12:00)
“
You want to help people use their time wisely to evaluate your business. And asking them the questions is a steering mechanism. It sets good guidelines and boundaries for how the relationship will move forward.” (
17:43)
“
Right now, we see the blend of human and AI being the best hybrid use case, greater than the AI alone because that lacks the personal finesse and that compassion and human connection. But the human alone is, as we know, very error prone. No matter how great their training or background or experience, and they do benefit from some technology backing them up.” (
25:37)
“
Robots are very capable, but they’re only as capable as what we can write algorithms for. And there’s a certain heart and soul piece that we haven’t figured out.” (
26:34)
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What is Press Play: Video Marketing Leaders?
Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.