Reed Between the Lines

In this episode, you’re getting FOUR power-house content creators all in one episode. 

For the season 1 finale, we’re bringing it back to Chicago with  Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outside of work. 

We're diving into betting on yourself, content creation,  the power of unique personal branding, and the courage it takes to stand out in the digital era. Here are a few of my favorite takeaways:
  • Authenticity Over Perfection— why dropping the corporate façade in favor of a more genuine, personal touch transformed these folks’ digital presences.
  • Handling the Naysayers— why maintaining positivity and authenticity online is key to success and also key to maintaining a healthy relationship with social media and content creation (aka not paying attention to the trolls).
  • Courage to be Different— how experience builds confidence and why staying true to your unique voice is crucial for long-term success.
This episode is for you if you want to elevate your personal brand, engage more authentically with your audience, and gain the courage to be different in a crowded space. Let’s get into it.

Jump into the conversation:
(02:46) Building Digital Reputations
(25:54) Transitioning to Entrepreneurship
(34:32) Balancing Side Hustles and Full-Time Jobs
(42:51) The Creative Process

More from The Reeder:
🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/
🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
🟩 LinkedIn: https://www.linkedin.com/in/devinreed
🟩 TikTok: https://www.tiktok.com/@learntoreed


What is Reed Between the Lines?

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.

I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.

And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.

This is Reed Between The Lines. The show for people who want to achieve phenomenal results.