Swim Against The Tide

In this episode of the podcast, Jamie Grant, the Co-Founder and CEO of Carv, discusses the incredible journey of creating a digital ski coach that enhances your skiing techniques with real-time feedback.

He shares insights into the evolution of the product, the challenges faced in entrepreneurship, and the importance of resilience and focus in building a successful business. He explains about how he built his unique team of co-founders to create a unique, market leading digital sports coaching device and app.

Jamie also highlights the marketing strategies that have driven customer engagement and the future plans for expanding Carv’s reach in the skiing market and hopefully beyond.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.