Storyworld

Fiction writers and marketers alike love to talk about "worldbuilding." Broadly speaking, worldbuilding is the idea of creating a place that is "other" than the real world. In this conversation, Alex and Steve discover some stark differences between how fiction writers and marketers use the term... as well as some surprising similarities. You don't want to miss this one!

Show Notes

Fiction writers and marketers alike love to talk about "worldbuilding." Broadly speaking, worldbuilding is the idea of creating a place that is "other" than the real world. In this conversation, Alex and Steve discover some stark differences between how fiction writers and marketers use the term... as well as some surprising similarities. You don't want to miss this one!

What is Storyworld?

The world of "story" has captivated humanity since the dawn of time. The oldest known form of communication, verbal storytelling is responsible for the continuity and development of civilization from its most primitive moments to its most advanced. Story invokes a sense of mystical wonder, but is also a powerful medium for communicating real and concrete ideas that shape people's lives and make them take action. Steve Schramm (Marketer, Non-Fiction Writer, and Story Nerd) and Alex Giguere (Fiction Writer, Wannabe Game Designer, and Story Nerd) join forces as worlds collide to discuss how "story" is the most powerful concept ever known, and how it interacts with each and every aspect of our lives -- from the most magical to the most mundane.