The Measure Pod

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."
In other news, Dan gets a new skateboard and Dara goes out singing!
Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.
The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.

Show Notes

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."
In other news, Dan gets a new skateboard and Dara goes out singing!
Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.
The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.

What is The Measure Pod?

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.