"But They Sound Like I Do": Why Targeting The Fans of Similar Artists Does Not Lead to Long-Term Growth

Many artists believe that if their music sounds like someone else’s, they should target that artist’s fans. But music preference isn’t built on sound alone—it’s built on emotional transformation. In this episode, I explore why targeting by similarity leads to shallow results, how neuroscience and parasocial bonds reveal the limits of this approach and what to focus on instead if you want listeners who will actually stay.

🎧 For questions or comments, reach out to me at [e-mail]. 📝 The full transcript of this episode is available at listenpath.com.

What is Inside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour?

You can read it at ListenPath.com. But now you can hear it, right here. The ListenPath podcast is the audio counterpart to our blog—music marketing explained through science, psychology and insights you will not find anywhere else.