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In today’s Shopify Ecommerce Podcast, my guest is Pavel Petrinich the Co-Founder and CRO of SegmentStream.SegmentStream is a Conversion Modelling Platform that helps e-commerce & D2C brands drive more sales by providing them with real-time marketing attribution insights. Marketers rely on attribution data to make informed budget allocation decisions, while ad platforms like Google and Facebook Ads use this information to optimize their auto-bidding and targeting algorithms. However, current analytics tools can no longer provide accurate and timely attribution insights due to modern cookie restrictions and complex customer journeys that involve multiple browsers and devices. SegmentStream stands out from other tools by utilizing its proprietary Conversion Modeling technology to accurately measure the incremental value of each website visit into future, predicted conversions, rather than past conversions. This ensures that each traffic source receives the proper value, even if the actual conversion occurs from another device, browser, or cookie. By evaluating website visits in real-time, marketing teams can identify growth opportunities, and ad platforms receive crucial real-time feedback on the incremental value of each ad click. SegmentStream is an official partner of Meta and Google, as well as trusted by L'Oreal, KitchenAid, Omnicom Media Group, and more than 50 other e-commerce brands and agencies.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with implementing high-converting pages to maximize your revenue.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!TwitterLinkedInFacebookYour feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
In today’s Shopify Ecommerce Podcast, my guest is Pavel Petrinich the Co-Founder and CRO of SegmentStream.
SegmentStream is a Conversion Modelling Platform that helps e-commerce & D2C brands drive more sales by providing them with real-time marketing attribution insights. Marketers rely on attribution data to make informed budget allocation decisions, while ad platforms like Google and Facebook Ads use this information to optimize their auto-bidding and targeting algorithms. However, current analytics tools can no longer provide accurate and timely attribution insights due to modern cookie restrictions and complex customer journeys that involve multiple browsers and devices.
SegmentStream stands out from other tools by utilizing its proprietary Conversion Modeling technology to accurately measure the incremental value of each website visit into future, predicted conversions, rather than past conversions. This ensures that each traffic source receives the proper value, even if the actual conversion occurs from another device, browser, or cookie. By evaluating website visits in real-time, marketing teams can identify growth opportunities, and ad platforms receive crucial real-time feedback on the incremental value of each ad click.
SegmentStream is an official partner of Meta and Google, as well as trusted by L'Oreal, KitchenAid, Omnicom Media Group, and more than 50 other e-commerce brands and agencies.
Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with implementing high-converting pages to maximize your revenue.
Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.
We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!
Your feedback is always welcome!
Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
Hosted on Acast. See acast.com/privacy for more information.
Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.
One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:
- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
- BigCommerce, WooCommerce, WordPress & other commerce tools
- Digital Marketing Strategies
- Email marketing, SMS marketing & push notifications
- Conversion rate optimization (CRO) & customer retention
- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)
- Influencer marketing, content marketing & Shopify SEO
- Social media marketing, branding & public relations
- Shopify Dropshipping & Other Business Models
- Shopify dropshipping, print on demand & online store setup
- B2B ecommerce, wholesale & Shopify online shopping
- Shopify collabs & partnerships
- Emerging Ecommerce Trends
- AI, AR/VR & chatbots in ecommerce
- Sustainability, social impact & headless commerce
- Omnichannel strategies & cross-border ecommerce
- Web3, crypto & NFTs in ecommerce
- Entrepreneurship & Startup Growth
- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
- Business Operations & Logistics
- Inventory management, supply chain & fulfillment
- Payment processing, fraud prevention & customer support
- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
- Marketing automation, analytics & personalization
- Headless CMS, CDPs & data management
- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning
Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.
Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.
Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!
Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.
For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com.
Let's connect and grow together!