EP017: Introducing Our New Bundle Builder

Today, Alex and Shreyas are discussing a new feature release, Bundle Builder. 

They highlight the importance of bundles in increasing profitability and contribution margin. They explain how bundles can be used to experiment and test different offers and upsells, and how Fermat makes it easy to create and launch bundles quickly. 

They also discuss how Fermat's Bundle Builder allows Marketers to bypass the normal problems that are associated with creating a bundle like logistical tooling and data instrumentation.

Chapters

00:00 Introduction and Importance of Bundles
02:02 Experimentation and Testing with Bundles
07:53 Logistics and Data Instrumentation for Bundles
12:34 Bundles for Acquisition, Retention, and Product Expansion
23:06 Fermat: A Risk-Free Testing Environment for Bundles

What is FERMAT Fridays?

This is FERMAT Fridays, your backstage pass to what’s going on at FERMAT.

Join us every Friday as we chat about what we're cooking up, the strategy behind it all, and of course our general musings.

Expect juicy insights on new features, our latest experiment results, and whatever else is making waves in our world. Whether you're an existing customer or just a little FERMAT curious, this podcast will keep you up to date and entertained.