In this episode we talk with Josh Spector about how to grow to 10k subscribers, niching your newsletter down, and top subscriber sources.
Episode Sponsor: EmailOctopus
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Show Notes & Insights:
- Don't be afraid to pivot your newsletter as the years go by. See what your audience is wanting and provide more of that.
- If you need to niche your newsletter down, then niche it down.
- In general, the broader your newsletter is the tougher it is to grow. It's counter-intuitive, but you want to create a newsletter for someone not for everyone.
- If your newsletter is broad, 10-20% of your audience will like everything you're sharing. The more niche, the higher percent your audience will enjoy every piece of your newsletter.
- A niche doesn't necessarily need to be demographic or topological, it can be psychographic. As long as it connects the dots for your readers.
- Writing evergreen content will significantly increase ROI.
- If you have a blog you need to have an email list or newsletter. The days are gone where someone's just going to check your blog if you've posted anything new. You need that distribution channel now.
- Don't become paralyzed by choosing the right technology to run your newsletter. Pick something and start. You can always switch later. For example, EmailOctopus takes a few minutes to import your email list and you're on your way.
- At every level of your newsletter, your main focus is to always provide value. That's arguably the most important piece to the puzzle. If you do that, everything else will work. It's why people stick around, it's why word-of-mouth happens, it's why your newsletter is worth subscribing to.
- Going from 1k to 10k subscribers is all about honing in on your content and really understanding who your audience is and why they are subscribed to your newsletter.
- Subscription fatigue is a very real thing. Most creators wanting to start a paid newsletter is easy. It's not.
- An annual subscription model is going to be an ever-increasing model for paid newsletters since subscribers are over paying monthly. They have a lot of subscriptions.
- An annual subscription is better for a newsletter creator since churn is high for paid newsletters. Locking them in for a year gives a much higher return and also a full year to show them the value before their renewal date.
- The biggest value of running a newsletter is building a habit to consume, learn, and think about a certain topic.
Newsletter + Guest Info:
What is Newsletter Crew?
A podcast focused on helping you become a more successful newsletter creator. Every week we interview a newsletter creator and dive deep into their newsletter based business to extract actionable insights for our very own newsletters.