Redemptive Marketing Podcast

Summary

After a six-month hiatus, Parker and Brandon are back with the podcast. They discuss the challenges they faced in managing their workload and improving their processes. They also reflect on the assumptions they had about client expectations and how they had to adjust their approach. The conversation explores the transition from a productized model to a more traditional agency model, while still incorporating the best practices they learned. They also discuss their plans for the podcast and their experiences working with software platform providers.

Keywords

podcast, workload management, process improvement, client expectations, productized model, traditional agency model, software platform providers

Takeaways

  • Managing workload and improving processes are crucial for a successful business.
  • Assumptions about client expectations may need to be adjusted based on feedback and experience.
  • Transitioning from a productized model to a traditional agency model can incorporate the best practices learned.
  • Working closely with software platform providers can lead to innovative solutions and improved workflows.

Sound Bites

  • "Work is feeling great, manageable. Our processes have been vastly important."
  • "There were a lot of assumptions that I had that turned out to be just not really true."
  • "We've taken the best of the productized world and mixed in a lot more traditional agency quality and work."

Chapters

00:00

Managing Workload and Improving Processes

04:22

Transitioning from Productized to Traditional Agency Model

Creators and Guests

Host
Brandon Giella
Co-founder of Snapmarket
Host
Parker Smith
Co-founder of Snapmarket

What is Redemptive Marketing Podcast?

Marketing can be more than merely capitalizing on fear, uncertainty, and doubt, the holy trinity of the marketing profession. It can be more than manipulation, hyperbole, and cringeworthy self-promotion. It can be more than a dashboard of leads and clicks. We believe that faith is ultimately more powerful than fear. Yes, you can be bold and even provocative. We encourage that. Yet we believe, these days, that it’s provocative to choose hope instead of giving into doom-scrolling and fear-mongering. We call this Redemptive Marketing.

Learn more at Snapmarket.co/philosophy