Who Invented the "Like" Button?

A special holiday mini-episode featuring Jakob Lodwick, founder of Vimeo, sharing the story of how he and his team invented the now ubiquitous "like" button.

Show Notes

Every major social media platform has a "like" button. It's a core part of Internet culture and a simple measuring stick to determine how popular a piece of content is. But even though it seems obvious today, it wasn't such an obvious way of judging content in the early days of social media.

In this special holiday mini-episode of Web Masters, Aaron shares the story he learned from Jakob Lodwick, founder of Vimeo, about where the "like" button came from and why it worked so well.

What is Web Masters?

Web Masters is an original podcast that explores the history of the Internet through the stories of some of its most important innovators. In each episode, host Aaron Dinin, a serial entrepreneur and digital media scholar, talks with Internet entrepreneurs who created important websites, tools, services, and features. Some are hugely popular, some you’ve never heard of, and all of them have impacted everything you do online. You’ll get a behind-the-scenes look at how the Internet has enabled -- and continues to create -- some of the greatest business opportunities in history from the people who have proven they know how to build successful Internet businesses.