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Aaron Goldberg: Welcome everyone
to the PJ Players Podcast.

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Today we are here with none other than
the Brian Kane mental performance coach.

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Welcome.

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Brian Cain: Yeah, Goldie.

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Thanks for having me, man.

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I apologize if I sound like I
smoked a carton of Marlboros.

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I swear I didn't.

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But woke up this morning with a,
you know, no voice and I thought

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about for a second canceling
podcast and I said, you know what?

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It, it, it doesn't matter.

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It doesn't matter how I sound.

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It matters what comes outta my mouth in
terms of how it can impact other people.

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So I apologize for the
raspiness of the voice.

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This is not how I like to roll,
but I, I like to roll with a raspy

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voice a lot more than I like to
cancel a podcast on somebody.

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So the content that we bring
today doesn't matter how I sound,

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it's about how it's gonna impact
the people that are listening.

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So, thanks for having me.

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Aaron Goldberg: Love it,
uh, as you've trained me.

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My answer to you when you asked.

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Good.

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Good.

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Let's go, let's go to work.

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So.

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Uh, the reason we're here today
is having conversations around how

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the best athletes in the world,
and specifically how the best.

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PGA tour players in the world create
and convert VA their talent into value.

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Mm.

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And when players are on the PGA
tour, they're all super talented.

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Like there's no question there, but what
they're doing on the periphery to eek out

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a little bit more out of all their talent.

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That's what we're really trying
to dive into and understand,

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Hey, what are the best practices?

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How do they actually operate?

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Yeah, where they can get
better And it doesn't show up.

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It's not taking a scratch,
handicap golfer to a pro golfer.

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This is taking the best of the
best and making 'em even better.

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Maybe moving from 50th in the world
to top 10 in the world, maybe being

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20th in the world and moving to number
one in the world, that type of thing.

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So what I wanted to have the
conversation around today is.

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How these guys set up a personal
operating system for their day.

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That day may be an off week.

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That day might be tournament
week, tournament day.

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It's gonna vary.

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AM PMT Time Pro-Am Day, practice Day.

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But would love to have that
conversation with you now.

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Brian Cain: Yeah.

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I think essentially what we're getting
at is everybody that's on the PGA tour

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is talented, but how do you become a.

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Exactly.

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And there's, and there's
a difference, right?

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And I see this in my
work across every sport.

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I mean, I've got major league baseball,
N-H-L-N-F-L-N-B-A-P-G-A-L-P-G-A-U-F-C,

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Olympic.

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I mean, I've had a chance, a, a, a
privilege to be able to do all those

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in the eight UFC world champions
that I've had a chance to work with.

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Most notably probably George St.

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Pierre, who I worked with for a decade.

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What is it that they do
when they get to the top?

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'cause it's often easier to get
to the tour than stay on the tour.

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Right.

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And I have one golfer who I've
worked with who made the tour.

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After one year back to Korn Ferry and
then back up, and now he just, you know,

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is in the top 70 right now in FedEx
and playing the best golf of his life.

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And that's not by accident, right?

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Success doesn't happen by accident.

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It happens based off of your process.

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And I think for the golfers listening
to this, the biggest takeaway

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I'd want them to to have is your
process is working perfectly.

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For the results you're getting.

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So if you're a top 200 golfer, you
probably have a top 200 process.

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If you're a top 20 golfer, you
probably have a top 20 process.

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Now there's unicorns out there,
like in baseball with Shohei Ohtani

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who you know could do nothing.

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Not, not I'm saying that
he doesn't do anything.

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But a guy who, who, I don't know
what his process is, but a guy that

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can go out there and hit three home
runs and strike out 10 guys in a,

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in a game four of a championship
series, like that's not the norm.

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So we're not talking about those
unicorns, we're talking about the

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guys specifically that I've worked
with that, or the gals that have.

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Had the ability to get to the top
of the mountain and stay there,

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and I've had just as many get to
the top and fall back down and some

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get back up on top like George St.

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Pierre and some disappear.

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So we're gonna talk about what their
processes are, how they go about

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it, and what it really means to go
from being talented to being a pro.

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Aaron Goldberg: Exactly.

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I think we all know how golf, hard
golf is, and we're gonna get beat up.

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We're gonna have some,
some highs and lows.

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So how do we recover from those lows?

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How do we, one thing you said to me when
we were getting ready for this is how

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do we make your best days your baseline?

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And that's what we wanna dive

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Brian Cain: into.

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So we were talking about making
your best, your baseline.

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I think that's a great concept to build
off of, you know, and how you take, when

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you're at your best, what are you doing?

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And I think we've all had those snapshots,
you know, into our lives, whether it's

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as a PGA golfer or even off the course.

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And when I'm at my best, what am I doing?

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What's that structure like?

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What's that routine like?

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What are the, some of
the key things I'm doing?

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And then being able to take that
best and make it your new baseline.

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And I like a great example
I would use would be.

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You know, personally, um, you know, being
240 pounds with a 44 inch waist as a high

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school athletic director in Vermont in the
mid 2000s and now being able to be a, you

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know, now running a hundred mile races and
doing things like, I work out now and stay

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in a better body composition in a better
physical shape at 47 than I probably ever

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got to when I was in my 30s And that the
large part of that is because of that new.

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Mentality and mindset that I
had, and it's all mental, right?

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The mindset of I'm gonna make
my best and my new baseline.

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So I think when we're looking at, you
know, what does that look like for a PGA

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tour golfer, we can dive into the kind of
the system and the structure of that for

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sure.

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Yeah.

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Great.

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I think it's important

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Aaron Goldberg: before we go
into the how it's the why.

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Mm.

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And really understanding like what
makes you the athlete, you, the golfer.

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Tick and what's important to you.

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So walk me through your MVP
process and what that means.

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Brian Cain: Yeah, so one of
the first things that I do with

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guys out out of season, right?

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Yeah.

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I think it depends on when I'm
getting access to, to a golfer.

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If I'm working with a golfer in season,
it's gonna be a lot of your preparation,

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your confidence, the body language.

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Um, the visualization, the breath,
the self-talk on the course, all

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those kind of like OnCourse skills.

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'cause then when I'm working with
an athlete, we're looking at two

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things, development and performance.

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So performance is happening in, you
know, in the season, on the tour when

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I'm playing, development happens a
little bit more like Monday, Tuesday,

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or, you know, in that short time
where they're not playing in certain

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tournaments or whatever it is.

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'cause the golf season doesn't really end.

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So one of the things we'd like to
look at is called your MVP process.

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And MVP stands for mission,
vision, and Principles.

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And the reason why having a personal
MVP process is so important is what

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that allows you to do is one key thing.

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It allows you to bring your
identity to golf instead of

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take your identity from golf.

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And I think when you look at the
full swing documentary, and one of

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the things I like most about Scotty
Scheffler is where he said like,

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golf is what I do, not who I am.

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You know?

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And I think that's, that's,
that's an elite level mindset.

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And there's different ways to get there.

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The fastest and easiest way
I've found to get there with

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athletes is to create that MVP.

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So identifying your mission.

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Your mission is what would
you want in your gravestone?

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Bigger than winning tournaments, bigger
than, you know, getting into a golf hall

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of fame, or making X amount of dollars.

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The the mission is how, what
do I want on my gravestone?

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The second piece, the vision
is what do I want in my resume?

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That's where money earned.

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Tournaments won years on the tour.

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That's where like the tangible yes
or no that I do, it comes into play.

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Yep.

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But we find though, is that most people
don't find fulfillment in outcomes.

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In winning a tournament In making X
number of dollars fulfillment comes in.

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How you use those things that you
accomplish to create something bigger.

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Yep.

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Impacting, impacting people through
creating a scholarship in your name

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that sends underprivileged kids to
school that play golf or something

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like an Evans Scholars Foundation
with caddies, things like that.

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Like that's much bigger fulfillment.

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So you want them both.

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You want the mission, what do I want
on my gravestone You want the vision?

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What do I want my resume?

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And then you gotta have
your core principles.

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And the principles are
what ground your behavior.

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Right.

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A set of principles such as, you
know, discipline, toughness, selfless,

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whatever it is, those are, you
know, process, present positive.

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Those core principles are what then become
like your core values and they drive

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your behavior and, and a lot of athletes.

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Live off of preference
instead of principle.

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And if I can share a story, I'm
working with a guy named Vitor

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Belfort, UFC, world Champion.

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I'm in the sauna at his hotel
room in Mandalay Bay in Vegas.

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He's getting ready to fight Chris Weidman
for a UFC title fight the next day.

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Vitor is about my age at the time.

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He's probably in his, you know, 40, 42
years old and he had won a UFC title

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when he was like 18, 19 years old.

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So he was 20 years later
fighting for a title again and.

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I remember sitting in the sauna and
he's got blankets on him and he just,

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you know, he's, he's dropping all this
weight and I'm like, I'm sitting here

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with a guy who could literally kill me.

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And I said, champ, what is it?

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You know, now you wish you knew if you
could go back and tell your younger self.

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And he looked up sweat,
pour off of his face.

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You know, face sucked in 'cause he is
lost so much water, weight in the sauna.

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And he said, caner, if I could go back and
talk to a younger Vitor, I would tell 'em

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the difference between a boy and a man.

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And a man makes decisions out
of principle and a boy makes

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decisions outta preference.

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And I wish I was a man earlier.

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I wish I was principle driven earlier.

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'cause I would've been more grounded.

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I would've been more consistent.

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I would've been more successful.

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And then he looked at me and
said, what are your principles?

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And I felt like, I felt like about
an inch tall, felt like a boy.

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And I'm thinking, man, I just
walked through a casino, placed a

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couple hands of blackjack and had
a couple shots on the way up here.

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No.

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Which I didn't, but I'm
like, prince, I don't know.

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And he goes, tomorrow when I see
you before the fight, he goes, I

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wanna know what your principles are.

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So I go back to my hotel room that night.

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And I literally Google search,
how do you set a, how do you

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create a set of core principles?

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And I think for the athlete, you
know, golfer listening to this, it

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would be right down the first 10 to
20 core values that come to your mind.

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How do you wanna be known?

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And then look at 'em and then trim it
down in half and trim it in half until

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you get to like, you know, three or
five, um, and identify what those are.

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And when I've done that with athletes.

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The difference that I see when they
know what their core principles are and

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how they want to show up from a, a core
principle or core value standpoint,

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they're far more confident in themself.

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They're far more grounded, and
they're far more consistent.

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Aaron Goldberg: It's so powerful.

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I mean, in this day and age, whether it's
the media, whether it's fans, whether it's

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social media, the every player's being
told who they are, and it's so easy to

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take your identity out of your result.

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To be able to fall back or take a
step back, not fall back, take a step

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back and define yourself and define
what your mission is, what your

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vision is, what your principles are.

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That sets your, your base, your
foundation for your life and for

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golf, of course, but it helps you go
back when, whether it's highs or low.

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Sometimes you need it the most
at the highs to really make

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sure that you're grounded and
understand who you are as a person.

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So I think it, it really sets the stage
for then how do I operate my best day?

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Brian Cain: Yeah.

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I agreed.

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I think success, success will change
you, and failure will challenge you.

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And the answer to both of those equations
on both sides is who do you want to be?

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Yeah.

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Right.

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And when you identify who you wanna
be, and it's, this is a, this is.

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Like this is an aggressive, I'm
trying to be excellent, be the best

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version of me, and I'm getting out
of comparison to everybody else

00:10:18.221 --> 00:10:21.701
who's an animal on the tour, and I'm
getting into competing with myself.

00:10:21.761 --> 00:10:21.851
Mm-hmm.

00:10:22.091 --> 00:10:25.511
And for me to compete with myself, my
core principles make the acronym apples.

00:10:25.691 --> 00:10:26.681
I need to be accountable.

00:10:26.681 --> 00:10:27.431
I need to be present.

00:10:27.431 --> 00:10:28.541
I need to run a process.

00:10:28.691 --> 00:10:29.471
I need to be loving.

00:10:29.471 --> 00:10:31.751
I need to bring energy, I need
to serve, I need to give back.

00:10:31.931 --> 00:10:34.151
And if I live a day in
alignment with apples.

00:10:34.496 --> 00:10:36.686
Regardless of the results,
usually really good.

00:10:36.686 --> 00:10:39.926
If I'm living in alignment with my
values, then I'm gonna be fulfilled.

00:10:40.106 --> 00:10:43.136
And if I'm fulfilled on that day and
I keep stacking days one on top of

00:10:43.136 --> 00:10:44.276
each other, it makes a great year.

00:10:44.276 --> 00:10:45.326
It makes a great career.

00:10:45.536 --> 00:10:46.076
It's no different.

00:10:46.076 --> 00:10:47.396
In golf, you don't try
to win the tournament.

00:10:47.396 --> 00:10:49.826
You try to win the shot, and
when you go, literally one shot.

00:10:49.926 --> 00:10:53.406
At a time in shot by shot, that gives
you the best chance to score well,

00:10:53.406 --> 00:10:56.196
to win a tournament, to extend your
career, but you don't extend your

00:10:56.196 --> 00:10:57.366
career by focusing on the outcome.

00:10:57.366 --> 00:11:00.246
You extend it by focusing on the
process of all the little decisions

00:11:00.246 --> 00:11:01.716
that it takes to get there.

00:11:01.716 --> 00:11:05.436
In Nick Saban coaching Alabama is maybe
the greatest example of that in team

00:11:05.436 --> 00:11:08.166
sport, where he talks about we're not
trying to win a national championship

00:11:08.166 --> 00:11:09.691
or an SEC title or defend anything.

00:11:10.111 --> 00:11:12.691
We're attacking everything
that has to do with today.

00:11:12.691 --> 00:11:15.721
And if we do that every day,
that transitions into one play

00:11:15.721 --> 00:11:18.301
or one shot at a time, and that's
the best chance for success.

00:11:18.631 --> 00:11:22.471
And a lot of people talk about it,
but there's very specific system

00:11:22.471 --> 00:11:26.641
and detail and drill work that
we do to allow athletes to get

00:11:26.657 --> 00:11:26.987
Aaron Goldberg: there.

00:11:27.317 --> 00:11:27.617
Yeah.

00:11:27.677 --> 00:11:28.037
Love it.

00:11:28.397 --> 00:11:30.437
Let's talk about the development
side of it for a little bit.

00:11:30.437 --> 00:11:33.617
So let's say this is
an off week, off month.

00:11:33.737 --> 00:11:37.547
Uh, hopefully, you know, you're, you
got two months off after the playoffs,

00:11:37.577 --> 00:11:38.717
uh, getting ready for next year.

00:11:40.857 --> 00:11:44.547
Talk to me about AM and PM routines,
how they relate to each other.

00:11:44.547 --> 00:11:44.637
Mm-hmm.

00:11:44.937 --> 00:11:50.817
And how this is gonna set up their day as
it relates to both performance and on the

00:11:50.817 --> 00:11:54.957
course work, but also their personal life
and being able to leave it at the course.

00:11:54.957 --> 00:11:55.017
Yeah.

00:11:55.347 --> 00:11:58.107
Because, and I know I'm throwing a
lot at you in this question, but I

00:11:58.107 --> 00:12:01.407
think one of the hardest things for
golfers, because it's not a sport where

00:12:01.407 --> 00:12:05.037
you're just exhausted after a two hour
practice, it's hard to turn it off.

00:12:05.577 --> 00:12:06.327
And be like, you know what?

00:12:06.327 --> 00:12:07.167
I'm done for the day.

00:12:07.167 --> 00:12:09.057
I've accomplished what I wanna accomplish.

00:12:09.567 --> 00:12:10.707
I need to move on to the next day.

00:12:10.707 --> 00:12:13.977
I need to go home, shut it down, and
be present with whether it's your

00:12:13.977 --> 00:12:17.787
kids, your wife, your girlfriend,
even if it's just by yourself.

00:12:18.327 --> 00:12:20.067
You need to be able to
be present there too.

00:12:20.277 --> 00:12:24.477
So how does that, the question
being, how does an AM and PM routine

00:12:24.507 --> 00:12:27.717
help set that up for success and
how do they interplay together?

00:12:29.846 --> 00:12:30.596
Brian Cain: That's a great question.

00:12:30.596 --> 00:12:32.606
I wanna actually take it a little
bit deeper than that if I can.

00:12:32.606 --> 00:12:32.666
Yeah.

00:12:32.666 --> 00:12:35.066
And think about the concept
of an hourglass, right?

00:12:35.066 --> 00:12:35.096
Okay.

00:12:35.336 --> 00:12:38.576
So an hourglass is I funnel
in, I do a specific task.

00:12:38.576 --> 00:12:42.476
I come out, so every shot in golf
has an hourglass pre-shot routine,

00:12:42.476 --> 00:12:44.156
execute the shot, post shot routine.

00:12:44.841 --> 00:12:48.861
You know, and it, to use the language
from Vision 54, it would be think

00:12:48.861 --> 00:12:52.731
box, commitment line, play box, and
then you know, the post shot routine.

00:12:52.761 --> 00:12:52.881
Okay.

00:12:53.211 --> 00:12:56.721
So I think golfers can understand
the analogy of an hourglass.

00:12:56.721 --> 00:12:59.091
If I come in, I hit the shot, I
come out, well, the same thing

00:12:59.091 --> 00:13:00.561
happens for your day, right?

00:13:00.681 --> 00:13:01.496
You get ready to go to bed and.

00:13:01.916 --> 00:13:03.146
Are you ready to go to bed?

00:13:03.146 --> 00:13:05.576
You do your PM routine, you go to
bed, you wake up, you have an AM

00:13:05.576 --> 00:13:06.746
routine, and now you're in your day.

00:13:06.836 --> 00:13:09.506
And that same thing happens
for parts of your day.

00:13:09.716 --> 00:13:12.386
So if you think about just working a
good hourglass, and one of the language

00:13:12.386 --> 00:13:15.476
we use with our golfers is like, Hey,
how is your hourglass on the course?

00:13:15.626 --> 00:13:17.666
How is your hourglass at the course?

00:13:17.696 --> 00:13:19.526
How is your hourglass for the day?

00:13:19.646 --> 00:13:21.536
How is your hour glass for the tournament?

00:13:21.536 --> 00:13:22.406
For the waste management?

00:13:22.406 --> 00:13:22.706
Right?

00:13:22.766 --> 00:13:22.946
Yeah.

00:13:23.276 --> 00:13:26.786
And you know, so, so understanding how
you come in and you come out while you're.

00:13:27.131 --> 00:13:29.981
AM and PM routine are a big part
of that to make sure that you're

00:13:29.981 --> 00:13:31.511
starting the day on the right foot.

00:13:31.511 --> 00:13:34.391
But in order to do that
with the AM routine, the PM

00:13:34.391 --> 00:13:35.471
routine has to be in place.

00:13:35.471 --> 00:13:39.041
And I want to, I wanna make it really
obvious for the people listening

00:13:39.041 --> 00:13:42.071
to this, that the AM routine will
take care of itself and will fall

00:13:42.071 --> 00:13:44.141
into place if do the PM routine.

00:13:44.501 --> 00:13:47.831
And a lot of times we put so much emphasis
on the AM routine and waking up early.

00:13:47.831 --> 00:13:50.111
Well, like you don't compare
yourself to other people.

00:13:50.111 --> 00:13:53.141
Like early is only relevant
to the individual, you know?

00:13:53.141 --> 00:13:53.201
Yeah.

00:13:53.201 --> 00:13:55.841
Like, but, but the PM routine.

00:13:55.901 --> 00:14:00.101
It has to be in place so that you are
actually able to get to bed at the said

00:14:00.101 --> 00:14:04.031
time that you want to so you can wake up
at the time that you want to, to execute.

00:14:04.301 --> 00:14:07.301
If my go to bedtime right now with a
4-year-old and a 2-year-old, if I'm trying

00:14:07.301 --> 00:14:10.541
to go to bed at eight 30 and wake up
at four 30 and I choose to stay up and

00:14:10.541 --> 00:14:12.521
watch a game or something until 10 30.

00:14:13.001 --> 00:14:15.701
The odds of me getting up at
four 30 drastically go down

00:14:15.701 --> 00:14:17.111
because I, because I wanna sleep.

00:14:17.501 --> 00:14:20.351
So I think where it starts,
Goldie, is identifying what is

00:14:20.351 --> 00:14:23.681
your ideal day look like and what
does your ideal week look like?

00:14:23.981 --> 00:14:26.951
When the golfers I work with, they have
an ideal week for when they're at a

00:14:26.951 --> 00:14:29.651
tournament and they have an ideal week
or so when they're not at a tournament.

00:14:29.771 --> 00:14:31.451
And those routines will
adjust a little bit.

00:14:31.451 --> 00:14:32.906
But the one thing that's consistent.

00:14:34.451 --> 00:14:36.761
If you look at any of the
sleep research, I talked to Dr.

00:14:36.761 --> 00:14:39.281
Chris Winter in Charlottesville or
James Moss, who was at Cornell that

00:14:39.281 --> 00:14:43.181
wrote power, sleep, anything you read
or research on sleep, they're going to

00:14:43.181 --> 00:14:46.511
reference the importance of going to
bed and waking up at a consistent time.

00:14:47.426 --> 00:14:50.966
And you know, for some golfers it
might be 10 to six, it might be

00:14:50.966 --> 00:14:53.846
midnight to seven, but depending on
tee times and things like that, there

00:14:53.846 --> 00:14:55.196
might be an abnormality in there.

00:14:55.196 --> 00:14:59.636
But the thing I love about golf is for
a large part, you can control what time

00:14:59.636 --> 00:15:02.156
you go to bed, what time you wake up,
and you can be consistent with it seven

00:15:02.156 --> 00:15:04.676
days a week, maybe other than a Sunday
travel night or something like that.

00:15:05.156 --> 00:15:07.496
Unlike baseball, where there's game
times and there's a ton of travel

00:15:07.496 --> 00:15:10.166
and things like that that happen and
you have to show and go the next day.

00:15:10.466 --> 00:15:12.896
So it starts with identifying
what is my ideal day.

00:15:13.146 --> 00:15:13.746
Look like.

00:15:13.776 --> 00:15:16.806
And then what is my ideal go
to bed, wake up time look like?

00:15:16.806 --> 00:15:19.506
And then what do I need to do
from a PM routine to make sure I'm

00:15:19.506 --> 00:15:22.506
able to actually get in bed and
go to bed at this specific time?

00:15:22.716 --> 00:15:25.416
And a PM routine might
look like a digital detox.

00:15:25.416 --> 00:15:26.556
When do I put my phone down?

00:15:26.556 --> 00:15:28.746
And with the athletes I work with,
we have a no phone in bed rule.

00:15:28.926 --> 00:15:30.966
The phone, the bed is for two
things and phone isn't one of them.

00:15:31.326 --> 00:15:31.901
So when I, when.

00:15:32.191 --> 00:15:35.731
And when I'm not on my phone in, in my
bedroom, literally plug it in in the

00:15:35.731 --> 00:15:37.501
hotel bathroom or put it somewhere else.

00:15:37.741 --> 00:15:40.441
But don't allow yourself to bring
your phone into the bed because it's

00:15:40.441 --> 00:15:41.671
gonna be too tempting to be on it.

00:15:41.701 --> 00:15:41.881
Yeah.

00:15:42.031 --> 00:15:43.441
So that's one of the things that's key.

00:15:43.621 --> 00:15:46.111
Another one would be like any
type of red light blue light

00:15:46.111 --> 00:15:47.251
glasses that you can put on.

00:15:47.251 --> 00:15:48.211
I use raw optics.

00:15:48.211 --> 00:15:50.221
They've been the best ones
I've found out of all of them.

00:15:50.551 --> 00:15:51.596
So I'll put those on like an hour.

00:15:52.116 --> 00:15:55.116
And a half or so before bed,
any type of PM supplementation

00:15:55.116 --> 00:15:56.196
routine that they might do.

00:15:56.346 --> 00:15:56.526
Yep.

00:15:56.586 --> 00:15:59.616
Uh, ashwagandha, magnesium,
thorn pm supplements, whatever

00:15:59.616 --> 00:16:00.786
it is, whatever guys are taking.

00:16:00.906 --> 00:16:05.526
And then some type of like, activate
my, my parasympathetic, right?

00:16:05.526 --> 00:16:09.336
Like I'm gonna do a shift wave chair,
or I'm gonna do maybe a hot tub, or I'm

00:16:09.336 --> 00:16:12.486
gonna take a hot shower, or I'm gonna
do some type of, ideally as a golfer,

00:16:12.786 --> 00:16:15.786
um, uh, some type of visualization,
especially when they're in a tournament.

00:16:15.846 --> 00:16:15.906
Yeah.

00:16:16.146 --> 00:16:17.706
Going through my yardage
book and how I wanna play.

00:16:18.351 --> 00:16:20.331
Maybe there's some type of reading,
there's a shower, but there's a

00:16:20.331 --> 00:16:23.781
definite like series of steps that
they take in that PM routine to go

00:16:23.781 --> 00:16:24.921
from kind of like fight or flight.

00:16:24.921 --> 00:16:27.501
I'm on into rest and
digest and fall asleep.

00:16:27.501 --> 00:16:28.581
There's a process there.

00:16:28.761 --> 00:16:31.941
Reverse engineer that even further back
when they finish going to the golf course.

00:16:31.941 --> 00:16:32.211
Okay.

00:16:33.081 --> 00:16:36.681
Big part of that hourglass for
golf is when does your round start?

00:16:37.431 --> 00:16:40.161
And guys will go, why I get to the
first tee box or when I, after I

00:16:40.161 --> 00:16:42.141
eat in the dining hall and I go
over to the range, whatever it is.

00:16:42.261 --> 00:16:45.591
And I would say, well, the routine,
the, the golf day starts when

00:16:45.591 --> 00:16:48.111
you enter your hourglass and your
hourglass should start with a shower.

00:16:48.731 --> 00:16:50.171
So first tee time, last tee time.

00:16:50.171 --> 00:16:51.941
Wherever in there,
wherever you're staying.

00:16:51.941 --> 00:16:55.121
Once you get in that shower and you get
out and you start putting your clothes

00:16:55.121 --> 00:16:57.701
on, you're putting on your golf uniform.

00:16:58.106 --> 00:17:00.626
And at the end of the day when
you're done playing and you take

00:17:00.626 --> 00:17:04.466
the uniform off and you shower well,
you have to wash away that day.

00:17:04.736 --> 00:17:07.706
So the coming outta the hourglass
from a golf round, which allows them

00:17:07.706 --> 00:17:10.916
to turn their brain off a little bit,
has to be structured and intentional.

00:17:11.066 --> 00:17:14.336
And I'd recommend something like a journal
where I get outta my head and on paper,

00:17:14.336 --> 00:17:15.746
well better how, what do I do today?

00:17:16.046 --> 00:17:17.846
Maybe they're going through
their tiger five stats, whatever.

00:17:17.846 --> 00:17:20.636
There's a little analysis that
happens, then it's gonna be,

00:17:20.936 --> 00:17:22.106
uh, jumping in the shower.

00:17:22.106 --> 00:17:24.536
And as I jump in the shower,
I'm washing off that day.

00:17:25.496 --> 00:17:25.946
Round.

00:17:26.006 --> 00:17:26.156
Yeah.

00:17:26.246 --> 00:17:28.616
And then I put on clothes
that are not my golf clothes.

00:17:28.616 --> 00:17:31.496
I put on something else to
separate between who and do.

00:17:31.826 --> 00:17:32.096
Right.

00:17:32.096 --> 00:17:33.056
Separate those two things.

00:17:33.086 --> 00:17:35.036
And then laying your clothes
out the night before.

00:17:35.036 --> 00:17:37.286
So when you wake up in the morning,
you already know what you're gonna

00:17:37.286 --> 00:17:38.456
do and you're no going to bed.

00:17:38.456 --> 00:17:39.416
I'm prepared for tomorrow.

00:17:39.416 --> 00:17:40.046
Here's what I need.

00:17:40.046 --> 00:17:44.006
I got everything that helps you separate
and come out of the golf mindset.

00:17:44.126 --> 00:17:46.676
Into going back to be a dad or
whatever it is you have to do.

00:17:46.886 --> 00:17:50.966
But if you don't have a good routine
coming out of the round, that's

00:17:50.966 --> 00:17:52.526
when it's hard to turn that off.

00:17:52.526 --> 00:17:55.436
And I think any athlete I've
worked with myself, even as a

00:17:55.436 --> 00:17:58.556
coach, that's one of the hardest
things to do is how to turn it off.

00:17:58.826 --> 00:18:01.286
Matt Carpenter, major league
baseball player, three time Allstar.

00:18:01.286 --> 00:18:03.341
I go back it, one of the first team
was on one of the first teams I

00:18:03.341 --> 00:18:05.096
ever worked with at TCU in 2006.

00:18:05.156 --> 00:18:05.336
Okay.

00:18:05.666 --> 00:18:08.276
And I remember talking to
him after he got done, uh,

00:18:08.306 --> 00:18:09.231
plaintiff's career and I said like.

00:18:09.821 --> 00:18:11.921
What's something you know now
you wish you knew back then?

00:18:12.041 --> 00:18:15.311
And he goes, man, I wish I knew
how to turn it off earlier.

00:18:15.761 --> 00:18:17.741
He goes, I didn't really
learn that until I had kids.

00:18:17.801 --> 00:18:20.081
He goes, but when you can turn
it off, you have more to give

00:18:20.081 --> 00:18:21.401
when you need to turn it back on.

00:18:21.551 --> 00:18:23.231
And I think that translates into golf

00:18:23.247 --> 00:18:23.757
Aaron Goldberg: beautifully.

00:18:24.387 --> 00:18:24.987
Exactly.

00:18:24.987 --> 00:18:26.907
It's so hard to turn it off in golf.

00:18:26.907 --> 00:18:31.947
And if you try to be on 24 7, you
can't give it your all the five

00:18:31.947 --> 00:18:33.117
hours you're on the golf course.

00:18:33.147 --> 00:18:33.207
Yeah.

00:18:33.207 --> 00:18:34.527
Or however long you're on the golf course.

00:18:34.797 --> 00:18:38.607
But if you can zoom out and say, Hey,
as soon as I'm done at the golf course,

00:18:38.607 --> 00:18:40.527
I shower, I put on street clothes.

00:18:40.887 --> 00:18:42.027
I'm now done for the day.

00:18:42.087 --> 00:18:42.177
Yeah.

00:18:42.297 --> 00:18:44.697
Obviously you gotta take care of
your recovery and all that type of

00:18:44.697 --> 00:18:46.887
stuff, but you're turning it off.

00:18:47.007 --> 00:18:48.177
It allows you to dial it

00:18:48.311 --> 00:18:48.731
Brian Cain: when you're on.

00:18:48.941 --> 00:18:49.271
Correct.

00:18:49.271 --> 00:18:51.341
And then even when you're on the
course, right, they're, you're in and

00:18:51.341 --> 00:18:52.541
out of the hour glass the whole time.

00:18:52.571 --> 00:18:52.721
Yeah.

00:18:52.721 --> 00:18:55.361
It's like, okay, we show up to
this tee box and the other group

00:18:55.361 --> 00:18:57.701
is getting ready to tee off, or
they're, they're still right early

00:18:57.701 --> 00:18:58.961
in the fairway, so I'm gonna have.

00:18:59.561 --> 00:19:02.321
10 minutes before I tee off,
or 15 minutes before I tee off.

00:19:02.321 --> 00:19:03.551
Like you get those slow rounds, right?

00:19:03.551 --> 00:19:05.741
I mean, I've caddied at the waste
management and sometimes you're

00:19:05.741 --> 00:19:09.611
waiting like 25, 30 minutes at at the
tee box, you're outta the hourglass.

00:19:09.641 --> 00:19:10.691
Well, what does that look like?

00:19:10.751 --> 00:19:11.441
What am I doing?

00:19:11.501 --> 00:19:11.711
Yeah.

00:19:11.771 --> 00:19:14.231
And for some guys it
depends on where they stand.

00:19:14.561 --> 00:19:17.621
Other guys might be like, they grab a
water bottle, whatever it is, but when

00:19:17.621 --> 00:19:21.911
it's their turn to get ready to go, it's
like there's a change in body language.

00:19:21.911 --> 00:19:23.021
There's a change in posture.

00:19:23.021 --> 00:19:24.641
We enter an hourglass yardage book.

00:19:24.641 --> 00:19:27.491
What are We, trying to do, okay,
good glove comes out, and that glove

00:19:27.491 --> 00:19:29.351
becomes the trigger for the shot.

00:19:29.651 --> 00:19:32.801
So like the clothes become the
trigger for, I'm the golfer.

00:19:32.801 --> 00:19:33.851
I'm not the golfer.

00:19:33.971 --> 00:19:37.841
The glove becomes the trigger for,
I'm in the shot, I'm outta the shot.

00:19:37.871 --> 00:19:41.681
And the trigger becomes important
because that allows you to mentally.

00:19:41.931 --> 00:19:45.021
Distinguish between the last shot and
the next shot, or when I'm out of the

00:19:45.021 --> 00:19:48.231
hourglass walking down the fairway,
and when I enter my hourglass with a

00:19:48.231 --> 00:19:50.961
bag down, talking through the yards
with my caddy, getting my glove on and

00:19:50.961 --> 00:19:52.221
being ready to commit to that shot.

00:19:52.221 --> 00:19:56.391
This very distinct process that
most guys do, they just don't do it.

00:19:56.391 --> 00:19:59.931
Very intentional, and they don't
create meaning to what they're doing.

00:20:00.291 --> 00:20:01.851
The meaning is what becomes important.

00:20:01.851 --> 00:20:04.281
Like when I take Kevin Roy on
the PGA tour, it was brilliant.

00:20:04.281 --> 00:20:06.921
One of the things that we've
talked about was, you know, after

00:20:06.981 --> 00:20:08.061
a shot that he doesn't like.

00:20:08.426 --> 00:20:10.886
And he's got some frustration,
whatever it is, walk with the

00:20:10.886 --> 00:20:12.386
glove, either on or in your hand.

00:20:12.746 --> 00:20:15.626
And you might even smack himself in
his, in his, in his leg with the glove.

00:20:15.626 --> 00:20:18.986
And when it's time to let that shot
go, the glove goes in the pocket.

00:20:18.986 --> 00:20:21.086
And when you get to the ball,
you're back in your hourglass.

00:20:21.386 --> 00:20:25.016
But that glove becomes a
physical representation of the

00:20:25.016 --> 00:20:26.426
last shot that I hit with it.

00:20:26.696 --> 00:20:28.346
And when I take it off, that shot's gone.

00:20:28.346 --> 00:20:29.666
And when I put it back on, the next shot

00:20:29.682 --> 00:20:30.192
starts.

00:20:30.432 --> 00:20:30.972
Aaron Goldberg: That's great.

00:20:30.972 --> 00:20:31.302
Yeah.

00:20:31.392 --> 00:20:34.122
You have to be able to let
it go, but it's natural to.

00:20:34.992 --> 00:20:36.312
We need to analyze it too.

00:20:36.372 --> 00:20:36.492
Yeah.

00:20:36.492 --> 00:20:38.352
And being able to have that trigger.

00:20:39.582 --> 00:20:42.762
Hit yourself, whatever it is, use
that glove as that physical trigger.

00:20:42.762 --> 00:20:43.392
It's massive.

00:20:43.902 --> 00:20:44.202
Yeah, I know.

00:20:44.202 --> 00:20:46.992
I struggled with that when I played,
if there were a lot of people

00:20:46.992 --> 00:20:48.312
around, there's a lot going on.

00:20:48.312 --> 00:20:51.522
It actually helped me because I knew
I needed to lock in when it was my

00:20:51.522 --> 00:20:53.232
turn to hit when nobody was out there.

00:20:53.232 --> 00:20:55.122
And that was usually the
case for when I was playing.

00:20:56.562 --> 00:20:57.942
Uh, nobody was out watching me.

00:20:58.267 --> 00:21:00.817
Uh, I really struggled 'cause
it was, you're just, there's

00:21:00.817 --> 00:21:01.717
nothing to distract you.

00:21:01.717 --> 00:21:05.377
And so I was just kind of trying to be
locked in for the entire round and you

00:21:05.541 --> 00:21:06.621
Brian Cain: can't, you can't

00:21:06.628 --> 00:21:06.921
do that time.

00:21:06.921 --> 00:21:08.091
You gotta come in and come out.

00:21:08.121 --> 00:21:09.171
You gotta come in, you gotta come out.

00:21:09.201 --> 00:21:12.951
And the, the, the physical trigger,
the physical association with

00:21:12.951 --> 00:21:16.371
something, putting a, a tee in the
ground, uh, throwing my ball to my

00:21:16.371 --> 00:21:18.351
caddy, getting the ball back a glove.

00:21:19.016 --> 00:21:22.286
A putter in one hand, putter in the other
hand, whatever it is, all those little

00:21:22.286 --> 00:21:25.976
triggers that we identify for each person,
they have their own unique aspects to.

00:21:25.976 --> 00:21:28.856
It gives them the opportunity to know,
when I do this, I'm in the present moment.

00:21:29.366 --> 00:21:34.376
And one of the things you said I wanted
to go back to was the reflection piece.

00:21:34.826 --> 00:21:38.576
And I think in golf, people talk a lot
about the pre-shot and then like your time

00:21:38.576 --> 00:21:41.426
from when you cross the commitment line or
take a breath until you strike the ball.

00:21:41.426 --> 00:21:42.356
That time should be the same.

00:21:42.356 --> 00:21:45.776
We've all seen the video of Tiger Woods
where it's to a millisecond, whatever, but

00:21:45.776 --> 00:21:48.506
I think the piece that gets under taught.

00:21:48.941 --> 00:21:50.051
Largely under top.

00:21:50.861 --> 00:21:52.961
And where I really got this was
like in football and baseball

00:21:52.991 --> 00:21:55.091
coming out of a player or pitch and
getting ready to play the next one.

00:21:55.121 --> 00:21:57.401
'cause the next one is coming
in golf, the next one is coming.

00:21:57.401 --> 00:21:58.001
It's just coming.

00:21:58.091 --> 00:21:59.411
And you have a long, longer window.

00:21:59.441 --> 00:22:02.171
Yeah, that longer window can be
to your advantage to let go of the

00:22:02.171 --> 00:22:05.201
shot and process it, or it can be to
your detriment where you hold onto

00:22:05.201 --> 00:22:08.741
it longer and the longer you hold
onto a weight, the heavier it gets.

00:22:09.101 --> 00:22:13.811
So the process of coming out of a shot
that I like to use is three questions.

00:22:14.711 --> 00:22:16.091
One, what was I trying to do?

00:22:16.301 --> 00:22:17.291
Two, what happened?

00:22:17.411 --> 00:22:19.001
Three, what's my next best decision?

00:22:19.481 --> 00:22:19.571
Yeah.

00:22:19.751 --> 00:22:21.731
And if you can ask yourself
that, what happened?

00:22:21.881 --> 00:22:22.631
What was I trying to do?

00:22:22.661 --> 00:22:25.961
What's my next best decision that
allows you to process that shot?

00:22:25.961 --> 00:22:28.571
And most of the time it's gonna be,
I was trying to do this and I did

00:22:28.571 --> 00:22:29.921
that, and let's get to the next shot.

00:22:30.251 --> 00:22:30.431
Right?

00:22:30.431 --> 00:22:33.101
But you have to do it on the good
ones to make the process the same

00:22:33.101 --> 00:22:35.441
as the ones that you don't hit
the well the way you want to.

00:22:35.771 --> 00:22:38.441
And Kobe Bryant was interviewed by
Lewis Howes in the School of Greatness.

00:22:38.441 --> 00:22:42.011
And um, the one that hit me there like
a ton of bricks, is when Lewis asked

00:22:42.011 --> 00:22:43.391
him, Kobe, what does losing feel like?

00:22:43.421 --> 00:22:43.451
Okay.

00:22:44.051 --> 00:22:45.161
And he said it's exciting.

00:22:45.701 --> 00:22:47.561
He goes, it's exciting
'cause there's answers there.

00:22:47.561 --> 00:22:49.301
And then Lewis goes, well you
probably learn more from losing

00:22:49.301 --> 00:22:50.081
than you do from winning, right?

00:22:50.081 --> 00:22:51.641
And he goes, well, no,
it's gotta be the same.

00:22:52.211 --> 00:22:52.991
Kobe Bryant.

00:22:53.351 --> 00:22:55.391
I dunno if you ever worked with a
sports psychologist, but he says

00:22:55.631 --> 00:22:57.101
you have to have the same process.

00:22:57.101 --> 00:22:59.681
Whether you win or you lose,
the process should be the same.

00:22:59.681 --> 00:23:00.791
So you ask yourself, what do I do?

00:23:00.791 --> 00:23:02.411
Well, what do I want to do better?

00:23:02.561 --> 00:23:03.971
And how am I gonna do
the things I wanna do?

00:23:03.971 --> 00:23:06.581
Well, well again, and how do I wanna
do the things I wanna do better?

00:23:06.581 --> 00:23:06.971
Better?

00:23:07.031 --> 00:23:07.421
He goes.

00:23:07.421 --> 00:23:09.581
But regardless of the outcome,
the process should be the same

00:23:09.581 --> 00:23:11.741
because that's how you extract a
learning, and there's learning there.

00:23:11.741 --> 00:23:12.341
Whether you win

00:23:12.357 --> 00:23:12.957
Aaron Goldberg: or you lose.

00:23:13.002 --> 00:23:13.092
It's

00:23:13.362 --> 00:23:14.952
so good, so good.

00:23:15.312 --> 00:23:15.792
Nice.

00:23:15.852 --> 00:23:16.242
All right.

00:23:16.662 --> 00:23:20.172
Walk me through, you mentioned a perfect
day, perfect week that you have your,

00:23:20.262 --> 00:23:23.292
your players set up and kind of outline.

00:23:23.502 --> 00:23:24.792
Let's, let's start with a perfect day.

00:23:24.822 --> 00:23:28.602
How do you have a player walk
through or outline his perfect day?

00:23:28.602 --> 00:23:31.362
And I'm, I'm talking even like
logistically, are they writing it

00:23:31.362 --> 00:23:32.892
down on a, on a piece of paper?

00:23:32.892 --> 00:23:34.302
Do you haven't put it
in a Google calendar?

00:23:35.082 --> 00:23:36.312
What typically are you doing?

00:23:36.312 --> 00:23:36.762
And it may be

00:23:37.106 --> 00:23:37.676
Brian Cain: to every player.

00:23:38.020 --> 00:23:38.306
Yeah.

00:23:38.306 --> 00:23:40.886
I would first, I would first
say ideal day, not perfect day.

00:23:40.916 --> 00:23:42.806
'cause I think perfect means
there's not gonna be any mistakes.

00:23:42.806 --> 00:23:45.686
Ideal is, I know there's gonna be
mistakes and I have contingencies

00:23:45.686 --> 00:23:47.966
already built in my schedule to
be able to handle those mistakes.

00:23:47.996 --> 00:23:48.296
Love it.

00:23:48.386 --> 00:23:48.686
Right?

00:23:48.686 --> 00:23:51.156
So I think it starts
with understanding that.

00:23:51.701 --> 00:23:55.331
Scripting out your day and time blocks
and being intentional with it is the key.

00:23:55.721 --> 00:23:58.871
Then the next step is actually being
able to honor those time blocks.

00:23:59.201 --> 00:24:01.631
You know, and I'm, I, I still
haven't mastered that piece.

00:24:01.631 --> 00:24:02.351
I'm getting better with it.

00:24:02.711 --> 00:24:05.171
Um, but I think you have to ask
yourself, what's my ideal day?

00:24:05.201 --> 00:24:07.151
What, what's my ideal PM routine?

00:24:07.151 --> 00:24:10.841
Start time, my ideal go to
bedtime, my ideal amount of

00:24:10.841 --> 00:24:11.981
time I want to have in bed.

00:24:11.981 --> 00:24:14.801
This is where like sports
psychology cannot be standalone.

00:24:15.776 --> 00:24:16.136
As a field.

00:24:16.136 --> 00:24:16.226
Mm-hmm.

00:24:16.466 --> 00:24:17.816
It has to be integration.

00:24:17.816 --> 00:24:19.046
This is to me the mental performance.

00:24:19.196 --> 00:24:22.916
I have to integrate all of these skills,
the skill of, of time management,

00:24:22.916 --> 00:24:24.626
the skill of organization, nutrition.

00:24:24.626 --> 00:24:27.146
When do I need to eat, um, sleep?

00:24:27.146 --> 00:24:28.256
What time do I need to get in bed?

00:24:28.256 --> 00:24:29.306
The consistency of all that.

00:24:29.306 --> 00:24:31.256
The supplementation that
comes from blood work, right?

00:24:31.256 --> 00:24:34.256
The nutrition that's based off
of what my body composition goals

00:24:34.256 --> 00:24:35.636
are based off of a DEXA scan.

00:24:35.636 --> 00:24:37.466
So all these things
get worked in together.

00:24:37.706 --> 00:24:39.716
That's why I consider
myself mental performance.

00:24:39.816 --> 00:24:42.516
And high performance coaching
going together because I help

00:24:42.516 --> 00:24:43.716
guys coordinate all of this.

00:24:44.076 --> 00:24:46.806
So it starts with what time do
I start my PM routine because of

00:24:46.806 --> 00:24:47.886
what time I want to go to bed.

00:24:47.946 --> 00:24:48.816
There's a domino there.

00:24:48.846 --> 00:24:49.986
Okay, what time do I wake up?

00:24:50.226 --> 00:24:51.516
What's my morning routine look like?

00:24:51.546 --> 00:24:54.126
Well, it looks a lot different if you've
got kids under the age of four who might

00:24:54.126 --> 00:24:56.826
wake up in the middle of the night than
it does if you're on the road by yourself.

00:24:56.946 --> 00:24:58.596
And then what time do I wanna wake up?

00:24:58.596 --> 00:24:59.916
And then what does my day look like?

00:24:59.946 --> 00:25:03.276
Largely impacted by what time do
I need to get into the shower and

00:25:03.276 --> 00:25:06.456
get dressed to get to the course
for a workout or for a tea time?

00:25:06.726 --> 00:25:08.286
So all these factors come into play.

00:25:08.536 --> 00:25:12.286
The one thing that the golfer listening
to this wants to do is plan tomorrow,

00:25:12.286 --> 00:25:16.336
tonight, if you go to bed without a
calendar plan, whether it's written

00:25:16.336 --> 00:25:19.966
down an agenda form, like time blocks
in a notebook, whether it's done in the

00:25:19.966 --> 00:25:25.186
Apple calendar or I use Google Calendar,
um, if it's, if it's in your head.

00:25:26.111 --> 00:25:28.121
It becomes heavy and
you're kind of winging it.

00:25:28.481 --> 00:25:31.451
You want to get it outta your head and on
paper so you don't have to think about it.

00:25:31.751 --> 00:25:32.801
You don't want to have to think about it.

00:25:32.801 --> 00:25:34.901
You wanna be able to look at
that calendar and that routine.

00:25:35.291 --> 00:25:37.721
And the beautiful part about, say,
using something like Google Calendar

00:25:37.721 --> 00:25:39.041
is you can share that with your caddy.

00:25:39.221 --> 00:25:41.951
You can share that with your spouse,
you can share that with your agent,

00:25:41.951 --> 00:25:43.391
you can share that with other people.

00:25:43.631 --> 00:25:44.801
So they're all helping.

00:25:45.551 --> 00:25:48.251
No, Hey, I can't, I'm not
gonna call this guy right now.

00:25:48.311 --> 00:25:50.471
He's on the course doing what he
needs to do, but I can simply pull

00:25:50.471 --> 00:25:51.551
up his calendar and look at it.

00:25:51.611 --> 00:25:55.331
Yeah, so with all the athletes that that
I coach, I help them to coordinate that

00:25:55.331 --> 00:25:58.961
calendar so they know exactly what it
looks like in advance, and now they feel

00:25:58.961 --> 00:26:01.421
like they're playing offense, not defense.

00:26:01.541 --> 00:26:03.251
Knowing the day's not gonna be perfect.

00:26:03.251 --> 00:26:06.461
It's gonna get disrupted by weather
or other things that I have to

00:26:06.461 --> 00:26:07.991
do that come up unexpectedly.

00:26:08.466 --> 00:26:09.936
But we're able to adapt and adjust.

00:26:09.936 --> 00:26:13.446
So the key is be structured with what
your ideal day looks like in time blocks,

00:26:13.506 --> 00:26:15.426
and then be able to adapt and adjust.

00:26:15.426 --> 00:26:18.666
And those time blocks are gonna look
like am routine, pm routine, sleep,

00:26:18.996 --> 00:26:23.616
nutrition at the course recovery, family
time, maybe some mental performance

00:26:23.616 --> 00:26:26.316
block in there, which probably usually
gets doubled down in with a recovery.

00:26:26.376 --> 00:26:27.696
And then your free time, right?

00:26:27.696 --> 00:26:30.306
If you want free time and you want three
hours to watch a Monday night football

00:26:30.322 --> 00:26:31.012
Aaron Goldberg: game, schedule it.

00:26:31.542 --> 00:26:31.872
Yeah.

00:26:32.142 --> 00:26:32.772
No, that's great.

00:26:32.892 --> 00:26:37.962
I think I didn't work with you on this
when I was playing, but post playing and

00:26:37.962 --> 00:26:42.192
now what I'm doing now professionally,
my biggest objection when I first heard

00:26:42.192 --> 00:26:43.932
this is this is gonna be too structured.

00:26:43.932 --> 00:26:45.102
This is gonna be too regimented.

00:26:45.882 --> 00:26:47.322
Things happen, you know?

00:26:47.322 --> 00:26:49.602
And you made a great clarification.

00:26:49.602 --> 00:26:51.067
It's not the perfect
day, it's the ideal day.

00:26:51.067 --> 00:26:51.077
Yeah.

00:26:51.187 --> 00:26:51.347
Yeah.

00:26:51.352 --> 00:26:52.602
Because you have to adapt.

00:26:52.602 --> 00:26:54.192
You have to be able to adjust.

00:26:55.212 --> 00:26:59.772
What I found once I finally bought into it
was it actually allowed me more freedom.

00:26:59.892 --> 00:27:00.102
Yeah.

00:27:00.567 --> 00:27:03.027
Because I knew exactly what I
needed to get done that day.

00:27:03.267 --> 00:27:04.587
I had a time to do it.

00:27:05.007 --> 00:27:09.417
It was the right time to do it, and
it provided more free time that I

00:27:09.417 --> 00:27:13.917
could then allocate to other things,
to my family, to my kids, to my wife,

00:27:13.947 --> 00:27:16.347
to working out, whatever it may be.

00:27:16.527 --> 00:27:20.817
And it actually allowed me to adjust
a lot quicker because I knew, hey, I

00:27:20.817 --> 00:27:24.357
have a gap here, or this is a lower
priority, I can move this off to the

00:27:24.357 --> 00:27:26.817
next day or this time period later on.

00:27:26.817 --> 00:27:27.147
So.

00:27:28.032 --> 00:27:31.032
I think everyone probably thinks that
they're time blocking in their head,

00:27:31.362 --> 00:27:35.472
uh, whether they're doing it on paper
or not, I really encourage you guys

00:27:35.472 --> 00:27:38.532
to do it either on paper or in a,

00:27:38.821 --> 00:27:39.581
Brian Cain: a Apple or Google

00:27:39.861 --> 00:27:39.901
calendar.

00:27:39.901 --> 00:27:40.351
Yeah, get outta your head.

00:27:40.351 --> 00:27:41.186
It makes such a big difference.

00:27:41.186 --> 00:27:42.146
Get outta your head and on paper.

00:27:42.146 --> 00:27:42.296
Right?

00:27:42.296 --> 00:27:45.626
And an easy, the analogy
is like you're PGA golfer.

00:27:45.746 --> 00:27:47.426
You're making, let's say $2 million.

00:27:47.426 --> 00:27:48.656
You're making $2 million a year.

00:27:48.656 --> 00:27:50.006
You're making millions of dollars a year.

00:27:50.936 --> 00:27:53.906
Find me a company that makes a
million dollars a year that doesn't

00:27:53.906 --> 00:27:56.036
have a group calendar that's shared
with the people on that team.

00:27:56.036 --> 00:27:56.816
It doesn't exist.

00:27:57.146 --> 00:27:59.006
So you are your own business.

00:27:59.006 --> 00:28:00.506
You are the CEO of your business.

00:28:00.506 --> 00:28:01.376
You're also the janitor.

00:28:01.526 --> 00:28:02.426
So you have to do it all.

00:28:02.486 --> 00:28:05.636
So like having that calendar
allows you to, to, to be more

00:28:05.636 --> 00:28:08.456
organized and allows other people
around you to be more organized.

00:28:08.456 --> 00:28:10.496
But I think at the end of the
day, the biggest thing it does

00:28:12.746 --> 00:28:14.306
is it allows you to be
in the present moment.

00:28:14.726 --> 00:28:17.221
And when we perform our best
on the course and in life.

00:28:17.771 --> 00:28:21.401
We are in the present moment, and I know
that for the time block that we have

00:28:21.401 --> 00:28:25.631
here together today, there's nothing else
that I need to do in this time block.

00:28:25.631 --> 00:28:27.101
There's a lot of things
I have to do after.

00:28:27.101 --> 00:28:29.411
There's a lot of things I've had
to do before as you, as you've seen

00:28:29.411 --> 00:28:32.171
being here and things that pop up
last minute, and we have to adapt and

00:28:32.171 --> 00:28:35.171
adjust, which you've seen, but even
with that adapt and adjusting, when

00:28:35.171 --> 00:28:38.501
you get into the time block, you can
completely be where your feet are and

00:28:38.501 --> 00:28:41.321
be in that present moment, which gives
you the best chance for success, whether

00:28:41.321 --> 00:28:42.941
it's doing a podcast or it's trying

00:28:42.957 --> 00:28:43.707
Aaron Goldberg: to win in Augusta.

00:28:43.982 --> 00:28:45.152
Love it once.

00:28:45.182 --> 00:28:51.182
Once you have these idea ideal days built
out a and PM routine, what have you seen

00:28:51.182 --> 00:28:54.302
as the best way to track it and then have

00:28:54.436 --> 00:28:55.363
Brian Cain: self accountability?

00:28:55.456 --> 00:28:55.636
Yeah.

00:28:55.636 --> 00:28:56.026
Great.

00:28:56.596 --> 00:29:00.496
So one of the key principles, or call
it frameworks I teach, and it's probably

00:29:00.496 --> 00:29:03.016
the number one, if I could teach one
framework at all, would be what I call

00:29:03.016 --> 00:29:04.846
the four step player development formula.

00:29:04.906 --> 00:29:06.256
Step one, set your intention.

00:29:06.466 --> 00:29:07.096
What do you want?

00:29:07.451 --> 00:29:08.591
That's your MVP process.

00:29:08.591 --> 00:29:11.171
Identify what you want for your
mission, vision, and principles, and

00:29:11.171 --> 00:29:13.571
then your goals for that quarter,
personally and professionally.

00:29:13.721 --> 00:29:13.871
Yep.

00:29:14.141 --> 00:29:15.341
Second step, schedule it.

00:29:15.401 --> 00:29:16.931
That's where the Google Calendar comes in.

00:29:17.171 --> 00:29:22.511
Do the blocks on my calendar align with
what I want in my life, what's on my MVP,

00:29:22.841 --> 00:29:27.071
and I think where fulfillment comes from.

00:29:27.131 --> 00:29:29.381
And I got this from a mentor
of mine named Charlie Smith.

00:29:29.681 --> 00:29:32.711
He said, where fulfillment comes
from in your life is when what you

00:29:32.711 --> 00:29:34.991
do in your life is in alignment
with what you want for your life.

00:29:36.011 --> 00:29:36.641
I'll say that again.

00:29:36.641 --> 00:29:39.341
Where fulfillment comes from is when
what you do in your life is in alignment

00:29:39.341 --> 00:29:42.071
with what you want for your life, and
most people, me included, for the longest

00:29:42.071 --> 00:29:46.301
time, move so fast getting to the next
thing that we never press pause long

00:29:46.301 --> 00:29:48.851
enough to go, what is it I really want?

00:29:48.851 --> 00:29:49.631
What does I really, really.

00:29:50.681 --> 00:29:53.141
And as what I'm doing in my
life, aligning with that.

00:29:53.261 --> 00:29:56.501
And when you set your core principles and
you get clear on what you really want,

00:29:56.501 --> 00:30:00.731
it becomes a filter for decision making
to say, does this get me one step closer

00:30:00.731 --> 00:30:02.111
or further from what I'm trying to do?

00:30:02.321 --> 00:30:04.541
If it's taking me further from
what I want to do and who I

00:30:04.541 --> 00:30:05.801
wanna be, why am I doing this?

00:30:06.286 --> 00:30:06.526
Right.

00:30:06.526 --> 00:30:07.876
So step one, set your intention.

00:30:07.876 --> 00:30:08.506
What do you want?

00:30:08.716 --> 00:30:09.736
Step two, schedule it.

00:30:09.736 --> 00:30:11.686
Does your calendar bind
with what you want?

00:30:11.866 --> 00:30:13.066
Step three, measure it.

00:30:13.186 --> 00:30:15.796
And that's where I use a concept
called the success checklist.

00:30:16.126 --> 00:30:18.286
I interviewed a guy named
Marshall Goldsmith, one of the top

00:30:18.286 --> 00:30:19.726
executive coaches in the planet.

00:30:19.846 --> 00:30:22.066
He wrote a book called What Got
You Here Won't Get You There.

00:30:22.066 --> 00:30:24.706
20 Workplace Habits That
Stunt Your Growth is a Leader.

00:30:24.886 --> 00:30:26.596
Massive impact in my life.

00:30:26.656 --> 00:30:29.866
So when I read a book that I really
like, I call and interview the author.

00:30:30.436 --> 00:30:31.606
And I have 'em on my podcast.

00:30:31.606 --> 00:30:34.096
And when I interviewed Marshall Goldsmith,
I said, what's the best practice?

00:30:34.096 --> 00:30:36.736
The one thing that you do with your
clients that you feel like would be

00:30:37.036 --> 00:30:41.116
easily implemented by any other coach
and get ce, have success and get results?

00:30:41.206 --> 00:30:42.916
And he said, oh, success checklist.

00:30:43.066 --> 00:30:43.756
I said, explain that.

00:30:43.756 --> 00:30:46.816
He goes with my clients, we talk
every night for anywhere from five

00:30:46.816 --> 00:30:49.546
to 15 minutes and we go through
their success checklist for the day.

00:30:49.786 --> 00:30:51.286
What are the habits
they're trying to create?

00:30:51.286 --> 00:30:52.456
What are the things they're trying to.

00:30:52.691 --> 00:30:53.411
Eliminate, right?

00:30:53.411 --> 00:30:55.751
So one might be, did I
not have alcohol today?

00:30:55.781 --> 00:30:58.241
Another one might be, did
I not lose self-control and

00:30:58.241 --> 00:30:59.411
blow up on somebody today?

00:30:59.621 --> 00:31:02.831
Another one might be from a golfer
standpoint, did I do exit drills with

00:31:02.831 --> 00:31:05.441
my putting today to work on putting
pressure on myself to get better?

00:31:05.621 --> 00:31:09.491
Did I do some sort of recovery,
whether it be shift, wave, float, tank,

00:31:09.491 --> 00:31:11.201
massage, NormaTec, whatever it is.

00:31:11.531 --> 00:31:11.891
So.

00:31:12.296 --> 00:31:14.366
He would call the client and
they would talk through it.

00:31:14.636 --> 00:31:17.846
So for me, I use a, a success checklist
with an app called Habit Share.

00:31:17.846 --> 00:31:21.236
And that habit share is the behaviors that
the athlete would want to do that day.

00:31:21.236 --> 00:31:23.696
So for example, like did
I, did I make my bed?

00:31:23.786 --> 00:31:25.886
Did I have my body weight
and grams of protein?

00:31:26.126 --> 00:31:27.746
Did I, did I lift weights?

00:31:27.746 --> 00:31:29.036
If I was supposed to do that today, right?

00:31:29.036 --> 00:31:29.966
Did I do these certain drills?

00:31:29.966 --> 00:31:30.506
Whatever it is.

00:31:30.896 --> 00:31:30.956
Um.

00:31:31.916 --> 00:31:34.466
And whatever the behaviors are that they
want, they put 'em on that checklist.

00:31:34.466 --> 00:31:37.046
And then when we get on our weekly
calls, two of the things that I do

00:31:37.046 --> 00:31:39.986
at the start of the call is look at
your weekly checklist and look at your

00:31:39.986 --> 00:31:43.676
calendar and do your behaviors on your
checklist that you either check yes or no.

00:31:43.676 --> 00:31:46.796
You did, and your calendar aligned
with what you're saying you wanna be.

00:31:46.976 --> 00:31:48.806
'cause if you wanna be a top
10 player in the world, that's

00:31:48.806 --> 00:31:50.786
gonna look a lot different than
a top 200 player in the world.

00:31:50.816 --> 00:31:51.416
Yeah, right.

00:31:51.416 --> 00:31:53.786
If you want to be the best in
the world, it's gonna look a lot

00:31:53.786 --> 00:31:56.456
different than I'm happy to be on the
PGA tour, which a lot of guys are.

00:31:57.001 --> 00:32:00.091
Right, because they, they, they like
that lifestyle, but that lifestyle

00:32:00.091 --> 00:32:03.001
and being on the tour isn't what's
gonna get you to stay on the tour.

00:32:03.211 --> 00:32:05.791
So the fourth step then is
the reflect and refocus.

00:32:05.881 --> 00:32:09.151
And that's where I feel like what I
do as a coach is bring that level of

00:32:09.151 --> 00:32:13.081
accountability, uh, to the player to
help them have to reflect every week.

00:32:13.111 --> 00:32:15.241
'cause sometimes they won't if
they're just moving so fast.

00:32:15.481 --> 00:32:17.856
So we get on the call,
we're looking at calendar.

00:32:18.476 --> 00:32:19.316
Habit share.

00:32:19.406 --> 00:32:20.336
How do we perform?

00:32:20.366 --> 00:32:22.346
What are the stats going
through a well better?

00:32:22.346 --> 00:32:22.736
How?

00:32:22.946 --> 00:32:24.506
And then we're using that well better how?

00:32:24.506 --> 00:32:27.206
And that assessment to go,
okay, we recapped that week.

00:32:27.326 --> 00:32:28.556
What's the game plan for this week?

00:32:28.556 --> 00:32:29.696
What do we gotta do better this week?

00:32:29.696 --> 00:32:31.436
Where can, where are we losing time?

00:32:31.436 --> 00:32:32.606
Where are we losing strokes?

00:32:32.756 --> 00:32:33.836
Where are we gonna get better?

00:32:34.136 --> 00:32:36.356
And one of my favorite
concepts is from Kevin Roy.

00:32:37.361 --> 00:32:38.561
His strokes gained attitude.

00:32:39.161 --> 00:32:40.961
We'd say, where are we getting
those strokes gained attitude.

00:32:40.961 --> 00:32:43.721
Everybody talks about teeter green
or putting, but really the biggest

00:32:43.721 --> 00:32:45.971
strokes on the PGA tour 'cause
everyone's so good is gonna come from

00:32:45.971 --> 00:32:47.351
the six inches between your ears.

00:32:47.471 --> 00:32:49.571
And where are those strokes
gains attitude coming from?

00:32:49.571 --> 00:32:52.811
Is it from better visualization the
night before going through the yard book?

00:32:52.811 --> 00:32:54.401
Is it from better body
language on the course?

00:32:54.401 --> 00:32:55.601
Is it from Better Self-Talk?

00:32:55.811 --> 00:32:57.791
What are we dialing in
on this week to get those

00:32:57.807 --> 00:32:58.402
Aaron Goldberg: stroke gained attitude?

00:32:59.052 --> 00:32:59.562
Love it.

00:32:59.772 --> 00:33:01.932
Stroke singing and attitude's a
new one for me, but it's great.

00:33:02.022 --> 00:33:02.982
I think they need to figure out a

00:33:03.086 --> 00:33:03.536
Brian Cain: to measure it.

00:33:04.406 --> 00:33:05.966
That's the hard part of the mental
game, though, to your point.

00:33:05.996 --> 00:33:06.416
Exactly.

00:33:06.416 --> 00:33:07.436
The hard part with the mental game.

00:33:07.436 --> 00:33:09.116
Why not everybody's really into it?

00:33:09.416 --> 00:33:09.866
It's, it's

00:33:10.212 --> 00:33:10.992
Aaron Goldberg: how do you measure it?

00:33:11.472 --> 00:33:11.592
It's

00:33:12.116 --> 00:33:12.626
Brian Cain: How do you measure it?

00:33:12.686 --> 00:33:12.866
Yeah.

00:33:12.926 --> 00:33:13.976
Largely it is, right?

00:33:13.976 --> 00:33:15.626
I mean, there's some people who say
you might be able to measure it,

00:33:15.626 --> 00:33:16.736
but I, I don't know how you do that.

00:33:16.736 --> 00:33:17.996
And I've been doing this for 25 years.

00:33:18.266 --> 00:33:20.276
It's not like track man where
I can measure everything.

00:33:20.516 --> 00:33:23.906
And the hard part, I think for golfers
or any athlete, baseball, whatever sport

00:33:24.146 --> 00:33:26.366
is, if they can't physically measure

00:33:26.382 --> 00:33:27.432
Aaron Goldberg: it, they
don't believe that it's real.

00:33:27.927 --> 00:33:28.407
Correct.

00:33:28.407 --> 00:33:33.057
But that's why I think the success
checklist is so huge and as an athlete

00:33:33.057 --> 00:33:34.287
you can relate to it so quickly.

00:33:34.287 --> 00:33:34.407
Yeah.

00:33:34.857 --> 00:33:38.547
It's what's really important about what
you said is it's behaviors and habits.

00:33:38.547 --> 00:33:40.287
It's not results.

00:33:40.317 --> 00:33:40.497
Yeah.

00:33:40.647 --> 00:33:43.437
Like it's not a, Hey, did
I win a putting contest?

00:33:43.437 --> 00:33:44.787
Did I win the round today?

00:33:44.997 --> 00:33:46.287
Did I shoot 65?

00:33:46.317 --> 00:33:46.707
It's no.

00:33:46.707 --> 00:33:48.267
Did I do these behaviors?

00:33:48.272 --> 00:33:48.392
Yeah.

00:33:49.002 --> 00:33:54.072
The habits and behaviors that lead
to improvement and hopefully success.

00:33:54.072 --> 00:33:55.242
The the results.

00:33:55.392 --> 00:33:56.262
But we can't create

00:33:56.306 --> 00:33:57.933
Brian Cain: results if we
don't do the behaviors.

00:33:58.106 --> 00:34:00.356
This behavioral analytics is
essentially what it is, right?

00:34:00.356 --> 00:34:00.416
Yeah.

00:34:00.416 --> 00:34:01.436
It's looking at the behaviors.

00:34:01.436 --> 00:34:04.676
And at the end of the day, do
the behaviors that I have align

00:34:04.676 --> 00:34:05.816
with what the goals I have are?

00:34:06.146 --> 00:34:09.146
And it doesn't guarantee you
an outcome, but it gives you

00:34:09.146 --> 00:34:10.406
the best chance for success.

00:34:10.466 --> 00:34:13.226
And if I'm gonna go all in on
anything, it's gonna be what gives

00:34:13.242 --> 00:34:14.622
Aaron Goldberg: me the
best chance for success.

00:34:14.892 --> 00:34:18.312
And if you're measuring that and then
you're not getting the results you want.

00:34:19.212 --> 00:34:21.702
You have a better baseline to be
able to change, Hey, these are the

00:34:21.702 --> 00:34:24.702
habits or the behaviors that I maybe
need to adapt and change mm-hmm.

00:34:24.972 --> 00:34:27.822
In order to improve and not,
and get different results than

00:34:27.822 --> 00:34:28.542
what I'm getting right now.

00:34:28.602 --> 00:34:28.962
Correct.

00:34:29.472 --> 00:34:29.862
Love it.

00:34:30.042 --> 00:34:31.002
Your results are not random.

00:34:31.512 --> 00:34:31.842
No.

00:34:32.112 --> 00:34:33.882
Well, you said it in the
beginning of the podcast.

00:34:34.002 --> 00:34:35.982
If you, if you're,

00:34:36.326 --> 00:34:37.526
Brian Cain: I'm gonna
butcher it, so I'm gonna have

00:34:37.544 --> 00:34:37.946
you say it.

00:34:38.111 --> 00:34:39.056
Your process

00:34:39.072 --> 00:34:40.602
Aaron Goldberg: is working
perfectly for the results that you

00:34:40.614 --> 00:34:40.782
get.

00:34:40.782 --> 00:34:41.382
Exactly.

00:34:41.502 --> 00:34:44.652
If you're getting the results
of a top 200 player, that's the

00:34:44.652 --> 00:34:45.527
process that you've created.

00:34:46.227 --> 00:34:48.927
Yeah, if you're, if the process
is working perfectly for.

00:34:49.662 --> 00:34:50.772
The results you're getting as a top

00:34:50.996 --> 00:34:52.346
Brian Cain: player, that's
what you're getting.

00:34:52.676 --> 00:34:52.856
Yeah.

00:34:52.856 --> 00:34:54.506
And here's some simple
questions to ask yourself.

00:34:54.536 --> 00:34:57.656
When's the last time I had a DEXA scan
and know what my body composition is?

00:34:57.866 --> 00:35:00.416
When's the last time I had a
macro nutrition or meal plan

00:35:00.416 --> 00:35:01.826
based off of my body composition?

00:35:01.826 --> 00:35:03.176
When's the last time I had blood work?

00:35:03.386 --> 00:35:05.876
And from that blood work I
had specific supplementation

00:35:05.876 --> 00:35:07.376
program that I was going to take?

00:35:07.646 --> 00:35:08.966
What am I doing to track sleep?

00:35:08.966 --> 00:35:10.826
Am I wearing aura Whoop Garmin?

00:35:11.096 --> 00:35:11.336
What?

00:35:11.366 --> 00:35:12.926
What is my ideal sleep environment?

00:35:12.926 --> 00:35:14.726
Do I have an eight sleep or a chili pad?

00:35:14.726 --> 00:35:17.456
Am I wearing earplugs
in an or in an eye mask?

00:35:17.456 --> 00:35:18.596
Am I taping my mouth?

00:35:18.901 --> 00:35:22.381
Um, you know, what's what?

00:35:22.441 --> 00:35:24.601
When is the last time I was
doing journaling process?

00:35:24.631 --> 00:35:29.191
How often am I visualizing am I watching
a mind movie, which on the PGA tour

00:35:29.191 --> 00:35:32.281
is great because I can go on and, and
I can pull all the great shots that

00:35:32.281 --> 00:35:35.431
they have in video and put a mind movie
together for the athletes that I have.

00:35:35.611 --> 00:35:37.831
When's the last time that I
was looking at my calendar?

00:35:38.011 --> 00:35:40.831
All those things, like, those are 10,
10 questions right there that we just

00:35:40.831 --> 00:35:44.431
ripped off without thinking at all
that if you can't answer yes to all

00:35:44.447 --> 00:35:45.947
Aaron Goldberg: those,
that's low hanging fruit.

00:35:45.947 --> 00:35:46.007
Yeah.

00:35:47.247 --> 00:35:49.647
I mean it's, it's turning
this into optimization.

00:35:49.827 --> 00:35:50.217
Correct.

00:35:50.427 --> 00:35:54.207
Talent can get players to the PJ Tour
and there's the freaks that are gonna

00:35:54.207 --> 00:35:57.147
be just uber talented, like you said,
of the show haze of the world that

00:35:57.387 --> 00:36:00.627
probably can get to top 10 or top 20 in
the world just based on talent alone.

00:36:01.151 --> 00:36:02.018
Brian Cain: But that's
not who we're talking

00:36:02.021 --> 00:36:02.231
to here.

00:36:02.231 --> 00:36:02.321
Yeah.

00:36:02.501 --> 00:36:04.031
And golf is the hardest one to do

00:36:04.047 --> 00:36:04.347
Aaron Goldberg: that in.

00:36:04.407 --> 00:36:04.647
Exactly.

00:36:04.647 --> 00:36:05.547
Because there's no contract.

00:36:06.117 --> 00:36:09.327
All of us have seen those players
and sometimes they rise up,

00:36:09.327 --> 00:36:10.527
but then they maybe don't stay.

00:36:10.827 --> 00:36:11.577
How do we stay?

00:36:11.577 --> 00:36:11.847
How do

00:36:11.921 --> 00:36:12.821
Brian Cain: keep rising?

00:36:12.821 --> 00:36:14.021
How do we keep getting better?

00:36:14.321 --> 00:36:14.441
Yeah.

00:36:14.441 --> 00:36:16.451
And then when you're on top of the
game, how do you not get bored?

00:36:17.066 --> 00:36:18.926
I think if you watch the Tiger
Woods documentary, I think it

00:36:18.926 --> 00:36:20.276
was on either HBO or Netflix.

00:36:20.456 --> 00:36:22.256
One of the things that I looked
at and watched and said, man, this

00:36:22.256 --> 00:36:23.636
guy got bored with all the success.

00:36:24.026 --> 00:36:26.786
He went to go challenge himself to do
Navy SEAL training and other things

00:36:26.786 --> 00:36:31.106
that, you know, were, were probably fun,
but that's not necessarily in the best

00:36:31.106 --> 00:36:33.176
interest of the health of his golf career.

00:36:33.506 --> 00:36:37.196
But, you know, it's so, and I see it with
guys that, you know, whether it's ion

00:36:37.196 --> 00:36:40.466
winners or batting champions that have
coached in baseball or UFC fighters that,

00:36:40.496 --> 00:36:43.736
that win the title or get to the top,
it's like they get bored with success.

00:36:44.711 --> 00:36:47.621
In order to not get bored with success,
you have to keep redefining what

00:36:47.637 --> 00:36:48.597
Aaron Goldberg: success means to you,

00:36:50.037 --> 00:36:53.817
what success means to you personally,
but also how does it tie back into

00:36:53.951 --> 00:36:55.871
Brian Cain: MVP process
and not to, you know.

00:36:56.201 --> 00:36:58.601
Well, one of the, one of the
aspects of the MVP process, right,

00:36:58.601 --> 00:37:00.341
is your definition of success.

00:37:00.431 --> 00:37:00.611
Yeah.

00:37:00.731 --> 00:37:03.251
Another aspect, MVP are your
three keys to keep it simple.

00:37:03.251 --> 00:37:06.161
When you're playing your best golf, what
are the three things you're doing right.

00:37:06.221 --> 00:37:08.861
The other part of the MVP
process are your affirmations.

00:37:09.221 --> 00:37:11.231
When you're talking to
yourself, what are you saying?

00:37:11.876 --> 00:37:12.086
Right.

00:37:12.086 --> 00:37:14.366
And the MVP process, there's
also your one word focus.

00:37:14.366 --> 00:37:16.526
What's, and that's probably the easiest
strategy for everybody to listening

00:37:16.526 --> 00:37:18.926
to this, is that for you to become
the best version of you and step

00:37:18.926 --> 00:37:22.106
into growth for the next month or
three months, what's that one word?

00:37:22.106 --> 00:37:22.526
Focus?

00:37:22.526 --> 00:37:22.826
That if you

00:37:22.842 --> 00:37:24.702
Aaron Goldberg: live in alignment with,
you're gonna be the best version of you.

00:37:25.332 --> 00:37:29.472
Yeah, I mean, I'd love, we're gonna have
to do another episode at some point to

00:37:29.472 --> 00:37:31.272
dive deeper 'cause this is great stuff.

00:37:31.272 --> 00:37:31.362
Good.

00:37:31.362 --> 00:37:33.432
And I think the PJ tour players,
players would love this.

00:37:33.437 --> 00:37:33.537
Save.

00:37:33.537 --> 00:37:34.482
Yeah, I'll save them all bros.

00:37:34.842 --> 00:37:35.412
After the episode.

00:37:35.502 --> 00:37:37.392
Yeah, we, we can go
smoke a cigar afterwards.

00:37:37.392 --> 00:37:38.052
Something like that.

00:37:38.052 --> 00:37:40.632
You know, celebrate, uh, we'll
see who wins the World Series,

00:37:40.632 --> 00:37:42.252
but, um, either way we win.

00:37:42.252 --> 00:37:43.212
We got guys on the both teams.

00:37:43.212 --> 00:37:43.542
There you go.

00:37:43.542 --> 00:37:43.962
One either way.

00:37:44.172 --> 00:37:44.592
There we go.

00:37:44.652 --> 00:37:48.222
So, uh, no, this has
been super informative.

00:37:48.402 --> 00:37:50.082
I think guys are gonna love to hear this.

00:37:50.082 --> 00:37:52.602
Everyone from PG tour
players, the college players.

00:37:52.902 --> 00:37:53.592
Um.

00:37:54.581 --> 00:37:54.791
Brian Cain: Tell

00:37:54.807 --> 00:37:56.877
Aaron Goldberg: me or tell
everyone that's listening.

00:37:56.877 --> 00:37:58.047
You have two podcasts.

00:37:58.511 --> 00:37:59.486
Brian Cain: We'll put
it in the show notes.

00:37:59.651 --> 00:37:59.741
Yeah.

00:37:59.741 --> 00:37:59.861
Yep.

00:37:59.921 --> 00:38:00.101
Yeah.

00:38:00.101 --> 00:38:03.281
Best, I mean, best thing they can
do is go to brian kain.com/golf,

00:38:03.341 --> 00:38:05.921
B-R-I-A-N-C-A-I n.com/golf.

00:38:05.921 --> 00:38:09.341
I have about a 45 minute golf masterclass
on there where I take my system of to

00:38:09.341 --> 00:38:13.211
10 pillars of mental performance mastery
and how it's applied specific to golf.

00:38:13.541 --> 00:38:17.921
From there, um, you know, I, I talk about
the three steps to maximum growth, total

00:38:17.921 --> 00:38:20.591
immersion, learning space, repetition,
accountability, partner, and a plan.

00:38:21.131 --> 00:38:22.811
So a golfer, listen to this,
that goes, man, that was good.

00:38:22.811 --> 00:38:23.441
I want more.

00:38:23.726 --> 00:38:25.016
Go watch the masterclass.

00:38:25.046 --> 00:38:26.126
That's total immersion.

00:38:26.126 --> 00:38:27.056
You're getting 45 minutes.

00:38:27.056 --> 00:38:29.636
A more mental game that maybe
you've ever gotten from there.

00:38:29.636 --> 00:38:30.656
Go space repetition.

00:38:30.656 --> 00:38:32.516
Space repetition would be my podcast.

00:38:32.516 --> 00:38:35.276
Mental performance daily,
two to three minutes a day.

00:38:35.336 --> 00:38:38.306
Often you guys do it with breakfast
or coffee or drive into the course.

00:38:38.396 --> 00:38:40.946
I have another podcast, mental
Performance Mastery, which is more

00:38:40.946 --> 00:38:42.566
long form interviews like this.

00:38:42.896 --> 00:38:44.426
The third step is, is.

00:38:44.831 --> 00:38:48.311
Um, total immersion learning space,
repetition, accountability partner,

00:38:48.316 --> 00:38:51.251
and a plan that accountability partner
plan would be hire a one-on-one mental

00:38:51.251 --> 00:38:54.731
performance coach, whether it be me or
a member of our team, Kevin Guzo, who

00:38:54.731 --> 00:38:56.681
heads up our golf division is fabulous.

00:38:56.771 --> 00:38:59.441
Uh, so if if, if it's that right
fit for me and the athlete, then

00:38:59.441 --> 00:39:00.761
we would, would get Kevin involved.

00:39:01.121 --> 00:39:05.171
Um, but I think that's the plan is
total immersion golf masterclass.

00:39:05.171 --> 00:39:06.311
Brian king.com/golf

00:39:06.311 --> 00:39:09.281
space repetition daily podcast
accountability partner plan.

00:39:09.357 --> 00:39:10.497
Aaron Goldberg: Let's set up
a call and see if it's the

00:39:10.497 --> 00:39:11.307
right fit to work together.

00:39:11.542 --> 00:39:11.992
It's great.

00:39:12.052 --> 00:39:15.712
The mental performance daily is part
of my AM routine upon one of the

00:39:15.712 --> 00:39:17.062
two or three podcasts I live in.

00:39:17.092 --> 00:39:18.027
Listen to on the way into work.

00:39:18.867 --> 00:39:20.337
Just sets the tone for the day, brings

00:39:20.411 --> 00:39:22.691
Brian Cain: energy, as
you say, brings the juice,

00:39:22.781 --> 00:39:24.491
brings the juice, and if you're
juice useful, you're useful.

00:39:24.491 --> 00:39:25.571
If you're useless, you're useless.

00:39:25.571 --> 00:39:27.281
And energy is your rich and energy.

00:39:27.281 --> 00:39:29.891
And golf looks a lot different than
energy in the NFL or college football.

00:39:29.891 --> 00:39:32.141
But the guys that played
the best, they got energy.

00:39:32.141 --> 00:39:34.901
And I always go back to the Novak
Kovic, the greatest tennis player

00:39:34.901 --> 00:39:36.401
maybe in you know, hour generation.

00:39:36.971 --> 00:39:39.311
Then he said in a 60 minutes
interview, he said, you know, the

00:39:39.311 --> 00:39:42.191
guy asked him, he said, well, you
know, I think your greatest gift is.

00:39:42.691 --> 00:39:45.091
You have this mental toughness and
he goes, I have to correct you.

00:39:45.091 --> 00:39:45.931
It is not a gift.

00:39:45.931 --> 00:39:47.581
It is something that I
have trained and worked on.

00:39:47.581 --> 00:39:49.921
He goes on the inside, I,
he goes on the outside.

00:39:49.921 --> 00:39:52.261
I may look a comic cool and collected,
but on the inside I'm going a

00:39:52.261 --> 00:39:53.671
hundred miles an hour on the inside.

00:39:53.671 --> 00:39:56.041
I'm very, very competitive and very tense.

00:39:56.041 --> 00:39:58.231
And sometimes they're self-doubt,
but you have to have tools that

00:39:58.231 --> 00:40:00.121
you work on to address that.

00:40:00.181 --> 00:40:03.781
And you know, for the guys listening
to this that are into podcast, um,

00:40:03.871 --> 00:40:06.991
Novak Djokovic was on a podcast with
Jay Shetty, which I'll send the link

00:40:06.991 --> 00:40:09.451
to you that maybe you can throw in the
show notes too, or however, but it was.

00:40:09.971 --> 00:40:13.181
Phenomenal hearing a guy who's
the best maybe ever to do what

00:40:13.181 --> 00:40:16.061
he does, number one in the world,
in what it took to get there,

00:40:16.077 --> 00:40:18.207
Aaron Goldberg: and then more
importantly, what it took to stay there.

00:40:18.747 --> 00:40:19.707
Yeah, love it.

00:40:19.707 --> 00:40:20.547
Can't wait to listen to it.

00:40:21.057 --> 00:40:21.507
Awesome.

00:40:21.507 --> 00:40:22.647
Brian, thanks for being on.

00:40:23.007 --> 00:40:24.357
Looking forward to more conversations.

00:40:24.387 --> 00:40:25.287
Yeah, thanks Goldie.

00:40:25.287 --> 00:40:25.767
Appreciate it.