Swim Against The Tide


Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses.

In this episode, we talk about building trust in a crowded supplement market, moving from DTC growth to national retail, and what changes when a founder has to grow from ecommerce operator into science-led brand leader.

Sam’s drive and passion really come across in this episode, with his energy making a real difference for pets being an absolute focal point for future success.

The SATT Team :)

#podcast #business #swimagainstthetide #growth #entrepreneurship

What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.