WEBVTT NOTE This file was generated by Descript 00:00:00.600 --> 00:00:01.380 James: Hello everyone. 00:00:01.380 --> 00:00:02.009 I'm James. 00:00:02.009 --> 00:00:04.950 And welcome back to another episode of Behind the Madness, where 00:00:04.950 --> 00:00:06.420 we talk about business growth. 00:00:06.840 --> 00:00:12.000 Ways to work smarter and the fundamentals of business, all geared to unlocking 00:00:12.000 --> 00:00:14.160 your brand's peak performance. 00:00:14.210 --> 00:00:17.330 Though today, it's not about you. 00:00:17.630 --> 00:00:19.550 And it's all about us. 00:00:19.830 --> 00:00:20.310 That's right. 00:00:20.310 --> 00:00:25.830 We put you to one side for one moment while we discuss everything about Method. 00:00:26.160 --> 00:00:30.170 We have recently gone through a rebrand, which took many months. 00:00:30.200 --> 00:00:34.790 This is the trouble of us having ongoing work and ongoing clients and having to 00:00:34.790 --> 00:00:39.800 focus on your own brand or own website actually takes a longer than it does 00:00:39.800 --> 00:00:40.970 for the projects that we take on. 00:00:41.240 --> 00:00:44.510 But today that's what we're talking about, why we decided to rebrand. 00:00:50.039 --> 00:00:53.999 Now to go over this topic with me, I am joined by Jamie and Paul. 00:00:54.168 --> 00:00:54.838 Hello chaps. 00:00:54.858 --> 00:00:55.368 How are we? 00:00:55.418 --> 00:00:57.038 Jamie: Thanks James, really looking forward to this one. 00:00:57.038 --> 00:01:00.488 It's really good to get the new brand out in the world and looking 00:01:00.488 --> 00:01:01.779 forward to talking about the process. 00:01:02.100 --> 00:01:02.860 Paul: Yeah, hi James. 00:01:02.890 --> 00:01:05.996 That's been a work in progress for quite a while but we're there. 00:01:06.826 --> 00:01:10.516 James: Now this whole brand started because you two got together on 00:01:10.516 --> 00:01:16.096 Slack and decided to gang up on me and believe that I came up with the 00:01:16.126 --> 00:01:18.106 great idea of going through a rebrand. 00:01:18.316 --> 00:01:20.245 Jamie: Plant the seed, plant the seed 00:01:20.567 --> 00:01:23.964 James: As it transpires I think you guys came up with it and this is 00:01:23.994 --> 00:01:26.094 the joy of having a team that we do. 00:01:26.342 --> 00:01:32.222 We all know when we need change and it's got to that point where we've 00:01:32.222 --> 00:01:33.992 obviously built up the company. 00:01:34.029 --> 00:01:38.961 We've got a few of us here now the message we were putting out on the website wasn't 00:01:38.961 --> 00:01:44.001 really reflecting what we're doing, so, Jamie and Paul got together behind my 00:01:44.001 --> 00:01:46.354 back and decided that it was about time. 00:01:46.354 --> 00:01:49.384 We relooked at it and pushed it forward. 00:01:49.384 --> 00:01:52.444 So, Jamie, what was your kind of first impressions? 00:01:52.444 --> 00:01:55.924 Why, why did it kind of spring to light that it needed to be done? 00:01:56.524 --> 00:02:00.004 Jamie: It was more of a, almost a modernization James It was looking 00:02:00.004 --> 00:02:03.874 at our current brand and saying, was the information up to date? 00:02:03.904 --> 00:02:08.314 Was it, where COVID has pushed businesses and our target 00:02:08.314 --> 00:02:09.634 audience on the back of that. 00:02:10.024 --> 00:02:13.714 But then it came from actually wanting a new landing page for our social media. 00:02:14.344 --> 00:02:18.310 Much like most social media platforms, you can put a link in. 00:02:18.700 --> 00:02:22.390 We saw our link we thought the Linktrees were a little bit ugly, 00:02:22.390 --> 00:02:26.410 sorry Linktree, and so we thought a personalized landing page would be better. 00:02:26.860 --> 00:02:30.970 We did a bit of a mock design and we thought bigger, we thought could we 00:02:30.970 --> 00:02:32.950 push this to a brand of the website? 00:02:33.220 --> 00:02:36.940 How our business comes across was very different from what we were seeing and 00:02:36.940 --> 00:02:40.930 we thought let's plant that seed with James and let's move this forward. 00:02:41.123 --> 00:02:46.865 James: And as a responsible business owner, I couldn't back down very much 00:02:46.895 --> 00:02:51.441 the old tactics around a boat and being thrown off if I hadn't, so, it 00:02:51.441 --> 00:02:52.941 obviously did make a lot of sense. 00:02:53.038 --> 00:02:54.060 It was definitely something is. 00:02:54.079 --> 00:02:55.399 Jamie says that we needed to do. 00:02:55.879 --> 00:03:00.409 So our first stage is usually get something very, very quick that we 00:03:00.409 --> 00:03:03.499 can all hang our hat on and something that we all kind of like, and is 00:03:03.499 --> 00:03:04.969 reflecting what we want to do. 00:03:05.329 --> 00:03:09.919 Which is why we threw the logo to start off with, over to Laura. 00:03:10.085 --> 00:03:14.961 All kind of sat around and decided what we wanted out of the brand 00:03:14.990 --> 00:03:19.836 and tried to create something that was more reflecting that. 00:03:19.859 --> 00:03:24.359 We find that once we've got something that looks like what we want to achieve, 00:03:24.359 --> 00:03:27.689 or feels a bit a bit more like what we want to achieve, everybody else can 00:03:27.689 --> 00:03:31.949 then kind of get on board and we can, we can really build on it from there. 00:03:32.469 --> 00:03:36.872 The design we had previously was quite a light design. 00:03:36.925 --> 00:03:40.495 And when we looked at it against some other brands in the digital world where 00:03:40.495 --> 00:03:45.085 we were pretty much alongside some of our competitors, we weren't standing 00:03:45.085 --> 00:03:49.255 out enough so we knew we kind of had to start there with, with the logo. 00:03:49.385 --> 00:03:51.985 But that was many months ago. 00:03:51.985 --> 00:03:54.715 The trouble with having an organization like we have is we obviously 00:03:54.715 --> 00:03:58.445 have clients who we have to serve and they have to come before us. 00:03:58.835 --> 00:04:02.195 You know, it's the old builder analogy where the builder's house never has 00:04:02.195 --> 00:04:05.345 any work done to it because he's always doing the work on other people's 00:04:05.345 --> 00:04:08.155 and it's exactly the same with our organization with our business here, 00:04:08.155 --> 00:04:10.495 we're always busy doing the day job. 00:04:11.125 --> 00:04:16.285 So we had managed to get a logo design done by Laura. 00:04:16.375 --> 00:04:21.025 and then we started to turn our attention really to our digital presence. 00:04:21.107 --> 00:04:24.247 And where did we go to first Paul? 00:04:24.557 --> 00:04:27.600 Paul: Well, I think as you mentioned, our logo, I was about 20 years old 00:04:27.870 --> 00:04:31.110 Not a lot of companies stick with the same logo for as long as that. 00:04:31.168 --> 00:04:34.656 So freshening it up was almost a must I think to keep it modern, 00:04:35.116 --> 00:04:38.994 to keep it to the sort of changing landscape that we're working in. 00:04:39.012 --> 00:04:42.222 So the next thing I think we were looking at was the web design. 00:04:42.249 --> 00:04:47.100 And we got our web designers on the case who mocked up some pages for us. 00:04:47.730 --> 00:04:51.288 Obviously we edited them over time and came up with what you can see 00:04:51.318 --> 00:04:55.308 today, which I think is sort of a modern, fresher, more premium look. 00:04:55.574 --> 00:05:00.268 James: We also simplified a lot of that user journey around of where people were 00:05:00.268 --> 00:05:03.568 looking for content or understanding really what we offered it kind of changed 00:05:03.618 --> 00:05:06.438 what we noticed is what we were saying on the phones and what we were saying 00:05:06.438 --> 00:05:12.078 to clients wasn't the same as we had in the content on our website, so we 00:05:12.078 --> 00:05:14.838 also had to look at changing that up. 00:05:14.879 --> 00:05:17.708 And as soon as you're looking at a number of different factors around 00:05:17.708 --> 00:05:21.008 your brand or around your digital presence then it becomes clear that 00:05:21.008 --> 00:05:23.288 you've really got to change everything. 00:05:23.381 --> 00:05:27.406 And again, that's, you know, where we kind of started to look at and and 00:05:27.406 --> 00:05:30.466 reassess everything from the, from the content right up to the user experience. 00:05:30.506 --> 00:05:32.546 Right down to the actual brand design itself. 00:05:38.076 --> 00:05:42.827 Website's live, we have spent a lot of time, as I said, obviously it takes a lot 00:05:42.827 --> 00:05:46.329 of time for us to actually get there with everything else that we've got going on. 00:05:46.539 --> 00:05:49.089 But we also wanted to enrich that offering. 00:05:49.389 --> 00:05:52.779 So Jamie, do you want to kind of touch a little bit on that, of what 00:05:52.779 --> 00:05:54.399 we've also provided on our website? 00:05:55.089 --> 00:05:58.749 Jamie: In the last year to 18 months we've become much more present on social 00:05:58.749 --> 00:06:04.479 media, much more digital because the world's moved there, it had to And our 00:06:04.479 --> 00:06:06.399 personality wasn't quite coming across. 00:06:06.429 --> 00:06:10.899 We are very, very funny, we are lighthearted, but we love to make 00:06:10.899 --> 00:06:13.149 people's business reap their potential. 00:06:13.209 --> 00:06:17.835 So, this is what we tried to do with our whole attack on it. 00:06:18.195 --> 00:06:22.785 Making sure that when you land on the website, you have fun interacting with it. 00:06:22.785 --> 00:06:26.955 You can see the downloadables, you can find the content that will help grow your 00:06:26.955 --> 00:06:31.605 business sometimes without even talking to us, because we are there to help, not 00:06:31.605 --> 00:06:33.795 just to kind of pitch what we're doing. 00:06:34.095 --> 00:06:37.465 Then you can come into our socials, you can see our reels you can drop 00:06:37.465 --> 00:06:39.805 into our DMs and engage with us more. 00:06:39.805 --> 00:06:43.705 So we're trying to make that holistic online experience for you. 00:06:44.135 --> 00:06:46.025 Much much more complete. 00:06:46.415 --> 00:06:47.941 You are why we have done this? 00:06:48.129 --> 00:06:52.582 James: And that's it I think, you know, our personality certainly 00:06:52.612 --> 00:06:54.442 doesn't come out on the podcast. 00:06:54.502 --> 00:07:00.676 We turn into professional people that we try and get the best content out to you 00:07:00.676 --> 00:07:03.226 guys when really we're good at doing that. 00:07:03.226 --> 00:07:06.833 But we're a more lighthearted than we appear on the podcast, which 00:07:06.833 --> 00:07:11.923 we are consciously trying to be better and be more like ourselves. 00:07:12.253 --> 00:07:16.309 Jamie: It's new, and I think whenever you adopt something new, I think 00:07:16.309 --> 00:07:19.909 it's really important that everyone out there really appreciates this 00:07:19.939 --> 00:07:23.359 because when you do something new you almost go by the textbook and 00:07:23.359 --> 00:07:25.099 you get learned behaviors into it. 00:07:25.099 --> 00:07:29.089 And as you as you relax, as you become more practiced at this, we're 00:07:29.089 --> 00:07:32.474 sitting round James's kitchen room table at the moment, and we've got 00:07:32.474 --> 00:07:35.684 a couple of microphones we're having a chat, We're almost making those 00:07:35.684 --> 00:07:38.957 sniggers, those jokes, each other and sometimes that doesn't come across 00:07:38.957 --> 00:07:41.027 because you don't have that context. 00:07:41.027 --> 00:07:45.497 So we are trying to throw the lighthearted side of what Method is making sure 00:07:45.497 --> 00:07:49.277 that personal touch of, yeah, you can pick up the phone or drop us an email. 00:07:49.337 --> 00:07:52.307 We will turn around and help you because that's what it's about. 00:07:52.847 --> 00:07:55.727 And that's what our digital needed to represent more. 00:07:56.147 --> 00:07:57.557 That's why we've done what we've done. 00:07:57.977 --> 00:07:58.877 And we pivoted. 00:07:59.803 --> 00:08:02.624 Thanks boys, anyone know the reference pop it in the comments. 00:08:03.014 --> 00:08:06.854 James: So that's, that's kind of a little bit about why we had 00:08:06.854 --> 00:08:08.774 to do it while we had to change. 00:08:08.794 --> 00:08:11.074 And I think, as I said, that the content we were putting out 00:08:11.074 --> 00:08:12.724 before was, the blogs were great. 00:08:12.784 --> 00:08:15.004 The downloads were good as well. 00:08:15.212 --> 00:08:19.262 And we've really, I think upped our game now of what we are producing. 00:08:19.592 --> 00:08:25.342 The podcast we're going to try and get around my kitchen table a lot more often. 00:08:25.427 --> 00:08:30.057 Maybe throw a bit of alcohol around, so we are more relaxed. 00:08:30.057 --> 00:08:31.577 Jamie: Got to get that hand sanitizer. 00:08:31.589 --> 00:08:33.209 James: And I think that's really what we want to be. 00:08:33.209 --> 00:08:38.409 We want to be this podcast that you are going to gain some good content 00:08:38.409 --> 00:08:43.269 some great tips from, but also you know, enjoy listening to as well. 00:08:43.316 --> 00:08:46.066 And, and trying to find that balance is obviously something we've worked hard 00:08:46.066 --> 00:08:49.006 on the content that we're producing, the detail that we're producing. 00:08:49.055 --> 00:08:52.985 I think now we just need to get that more human touch for you guys. 00:08:53.048 --> 00:08:55.225 Jamie: With that in mind, I'm going to jump in on you 00:08:55.225 --> 00:08:57.415 James because before we wrap 00:08:57.475 --> 00:08:58.345 James: It's going to jump in on me. 00:08:58.465 --> 00:08:59.425 Jamie: I'm going to jump in on you. 00:09:00.175 --> 00:09:02.675 That sounds much worse than it is in the kitchen room. 00:09:02.738 --> 00:09:07.508 What can you give people in terms of a point of value or a couple of points 00:09:07.508 --> 00:09:09.098 of why they should look at their brand? 00:09:09.128 --> 00:09:13.448 Why it's such an important thing for any sort of long-term growth as a business, 00:09:13.448 --> 00:09:15.248 we've spoken a lot about ourselves there. 00:09:15.548 --> 00:09:18.408 So let's leave people with that to take away for them. 00:09:18.601 --> 00:09:23.691 James: So every company is out there trying to solve a problem 00:09:23.691 --> 00:09:29.028 for the customer, be that supply them with food, be that You know, 00:09:29.058 --> 00:09:31.848 producing solutions for people. 00:09:31.885 --> 00:09:39.681 So if you can focus on that problem and keep that at the forefront of what 00:09:39.681 --> 00:09:44.541 you're doing in trying to answer those questions, that your, your buyer persona, 00:09:44.541 --> 00:09:46.946 that we mentioned a lot is after. 00:09:47.426 --> 00:09:52.046 Then you're not going to go too far wrong because you've put your customer 00:09:52.046 --> 00:09:57.573 first and you're going to solve their problems through whatever you do. 00:09:58.093 --> 00:10:00.363 If you are constantly thinking about their problems, they can 00:10:00.363 --> 00:10:05.179 shift, they can change they are not always the same problems over time. 00:10:05.179 --> 00:10:06.151 Problems can change. 00:10:06.151 --> 00:10:09.481 We can come up with you know there could be technology that solves it, that we're 00:10:09.481 --> 00:10:13.139 all using that issues that we have, or the pain points that we did have 00:10:13.139 --> 00:10:15.839 disappear and new ones will replace them. 00:10:16.319 --> 00:10:20.889 But knowing your customers, understanding them, getting feedback from them. 00:10:21.399 --> 00:10:25.389 That's where you can have your finger on the pulse and really 00:10:25.389 --> 00:10:26.619 understand what you're offering. 00:10:26.909 --> 00:10:28.589 You know, we could have left our website. 00:10:28.619 --> 00:10:29.579 We didn't have to change it. 00:10:29.579 --> 00:10:31.379 We didn't have to update the content that was on it. 00:10:31.799 --> 00:10:35.009 But we did because we knew we could do better, and rather 00:10:35.009 --> 00:10:36.729 than wait until it was too late. 00:10:37.049 --> 00:10:43.169 We striked early, and are now producing content that is building 00:10:43.169 --> 00:10:46.949 on what we had, not waiting until what we had was out of date. 00:10:47.039 --> 00:10:49.499 We we're now, you know, we're pivoting. 00:10:50.715 --> 00:10:55.825 And knowing that that content has to, has to change and has to do better to 00:10:55.975 --> 00:10:58.045 learn from what we've learned as well. 00:10:58.045 --> 00:11:01.392 And you know, some of the content that we did have our old lead generators, 00:11:01.482 --> 00:11:04.092 you know, the PDFs, the downloads, the things that we've got online 00:11:04.092 --> 00:11:05.952 have also been updated and tweaked. 00:11:07.382 --> 00:11:09.646 They're sexier and the message has changed. 00:11:09.676 --> 00:11:12.961 slightly, you know we've come on We've we've all evolved And 00:11:13.261 --> 00:11:15.121 that has to, has to reflect. 00:11:15.151 --> 00:11:19.531 So a long story, but I think really focus on what your customer's needs are. 00:11:19.851 --> 00:11:24.531 And it might change, and it probably will change and knowing when you 00:11:24.531 --> 00:11:28.401 should change as a company is a lot easier if you understand 00:11:28.731 --> 00:11:30.127 that your customers are changing. 00:11:30.326 --> 00:11:32.846 And there you have it, thank you so much for listening. 00:11:32.909 --> 00:11:37.560 The madness never stops, and we'll soon be back with our next chat so have your 00:11:37.560 --> 00:11:39.660 say and let us know what you want to hear.