Patrick Deloy Part 1 | The Omni Channel Experience In Asia

In this episode of The Negotiation, we speak with Patrick Deloy, Managing Director at Merkle, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long-term support of multi-country e-commerce website deployments in the APAC region.

This episode is part 1 of 2 with Patrick, in which we cover a wide range of topics including the current state of omnichannel retail in APAC trends and tactics the West could emulate; examples of brands who do omnichannel retail well in Asia, and a very intelligent yet nuanced conversation deep-diving into the why Patrick says consumers no longer “go shopping” but are rather “always shopping”. Enjoy!

Show Notes

APAC has been a hotbed of e-commerce innovation for some time, with companies like Alibaba, Amazon, and Tencent leading the way. But where does this leave traditional retailers? And what's next for the omnichannel retail ecosystem and environment?

 

In today's episode of  The Negotiation Podcast, we are joined by Patrick Deloy. Patrick is  Managing Director at Merkle, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long-term support of multi-country e-commerce website deployments in the APAC region.

 

Patrick talks about his journey from a DTC entrepreneur to becoming one of the top experts in APAC. He talks about what he does, where he is physically located, and how he entered into e-commerce and became the DTC expert he is today. Patrick also shares some insight on what omnichannel ecosystems are and the environment today in the APAC region!

Here are key things to listen out for: 

1. Patrick's entrepreneurial journey into eCommerce.
2. About the Dentsu group.
3. How the whole eCommerce landscape and consumer expectations are evolving across all the markets in APAC.
4. The development of omnichannel retail over the past few years in the APAC region.
5. Companies with the highest eCommerce growth and what has held these companies back when it came to omnichannel retail.
6. How COVID propagated consumer habitual change.

What is The Negotiation?

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.