The Distance

Chicagoans of a certain age can recall growing up with the Victory Auto Wreckers television commercial, a low-budget ad that seemed to run endlessly on afternoons and late nights. It turns out that 30-second spot, featuring a shaggy haired guy whose car door falls off, wasn't just a childhood fever dream. Victory Auto Wreckers, an auto salvage yard founded in 1945, ran the same commercial on local airwaves for 30 years. But the business is ready for a new ad to accompany a bigger image transformation, from dirty junkyard to modern recycling center.
To see photos and watch the classic commercial, visit https://thedistance.com/victory-auto-wreckers.

Show Notes

Chicagoans of a certain age can recall growing up with the Victory Auto Wreckers television commercial, a low-budget ad that seemed to run endlessly on afternoons and late nights. It turns out that 30-second spot, featuring a shaggy haired guy whose car door falls off, wasn't just a childhood fever dream. Victory Auto Wreckers, an auto salvage yard founded in 1945, ran the same commercial on local airwaves for 30 years. But the business is ready for a new ad to accompany a bigger image transformation, from dirty junkyard to modern recycling center. To see photos and watch the classic commercial, visit https://thedistance.com/victory-auto-wreckers.

What is The Distance?

What's the hardest thing about business? Not going out of business. The Distance features stories of private businesses that have been operating for at least 25 years and the people who got them there. Hear business owners share their stories of hard work, survival and building something that lasts. The Distance is a production of Basecamp, the company behind the leading project management app.