Pam Daniels had an idea to make an everyday household item more useful and fun. When her first plan to get her product into the world fell through, she found a different path.

Show Notes

Our previous two episodes, Shape Up and Shape Up Roundtable - 00:37

Welcome Industries website | Twitter | Instagram - 1:16

Pam's bio at Northwestern University - 1:31

Brandon Williams' website - 3:31

Umbra - 3:39

Brandon's original idea for Float | Umbra product page - 3:54

Kickstarter for the cork bag - 5:23

Kickstarter for the photo frame - 5:56

Kickstarter for the measuring cups - 6:52

Most funded Kickstarter campaigns - 7:31

Yanko Design's Instagram - 13:01

International Home + Housewares Show - 13:53

Janler Corporation - 14:41

The cups are made of a plastic called Tritan - 18:58

Crazing is cracking on the surface of an object - 19:07

MoMA Design Store - 22:35

Welcome Industries page to purchase the cups - 23:48

Drink those claws - 27:19

Wailin's explanation of "Hot Girl Summer" is mortifyingly inaccurate, so read this explainer instead - 27:28

What is Rework?

A podcast by 37signals about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.