The Search Economy | Welcome to The Search Economy

Welcome to the first episode of The Search Economy podcast. In this episode David Riggs, Founder and CEO at Pneuma and Brett McGrath, VP of Marketing at Pneuma define what The Search Economy means. They give their reasons for starting the show and what's possible when businesses start showing up in ways that are consistent with how their next customer is searching.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

What is The Search Economy ?

Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them.

On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.