Morgan Franklin: Before we get into the episode, I want to say
thank you for listening to podcast for profit. This is the
50th episode, and we're just shy of one year of the podcast. And
I know it's easy to let milestone episodes and
accomplishments pass us by podcasting, because we're always
focused on the next thing. We're thinking about, the next episode
and the next season and booking the next guest, then we're
always looking to the future. But it is so important to
celebrate how far we've come today. So that being said, thank
you for listening. Thank you to all my friends and family and
the listeners who reach out, creating and sharing strategy on
how to make a podcast and make money. Podcasting is my dream,
and by listening to this podcast, you have helped make it
come true I could never thank you enough. Hello and welcome to
podcast for profit. My name is Morgan Franklin. I'm a Podcast
Producer, strategist and educator. This podcast will help
you create and grow a podcast that cuts through the noise of
social media and speaks directly to your target audience. If
you're ready to create a podcast that will align you with the
experts in your industry, position yourself as a trusted
leader and create another source of revenue for your business.
You're in the right place. My favorite show right now is
severance, and if you aren't watching it, you need to. I
think this would be the most watched TV show in America right
now if it wasn't on Apple TV. That is a conversation for a
whole nother time. But I'm saying all this to say and to
start this episode off, because they did one of the most iconic
in person marketing campaigns that I have seen in probably 10
years. Was at Grand Central Station. They basically built
this big glass box and had the actors from the show come into
the box and pretend to be basically in the office where
the show is set. Now, they didn't tell anybody that they
were gonna do this. It wasn't like a marketed before as a pre
launch event for the show. It's just they showed up and then the
people that were going through Grand Central Station would stop
and look at it. And eventually, you know, people were posting
about it online. 1000s and 1000s of people were coming to, you
know, see it, and it was a really cool experience for
everyone that was there and the people that came. It was
something that people could make content out of. And I really
think that that was the true genius of this event. Not only
was it something that you could experience in real time, and
that, you know, was the true definition of a pop up, but also
people could make content of it and share it, and that was just
free promotion for them. In 2025 if you want to grow your podcast
and you want to stand out, you need to take your podcast
promotion offline. What is old is new again, and we are so
oversaturated with stuff online. We are so tired of seeing the
same thing over and over and over again. And I'm gonna be
honest, whether I'm scrolling on Tiktok or whatever social
platform I'm on, whenever I see someone on a podcast microphone,
and it's that generic podcast studio setup, and someone's
trying to hook me in. It's an automatic scroll. I think half
of those videos aren't even real podcasts anyways, but most of
the time I don't want to see this generic, chopped up footage
of a podcast. It used to be enough. It used to be enough to
stop me, but it's not anymore. Remember when I said what is old
is new again? I meant it. If you take one thing away from this
episode, let it be this. Get business cards made with your
podcast information, logo, podcast art, whatever on the
front and a QR code for the podcast on the back. Get those
made and carry them around everywhere. When someone asks
you about your podcast, because they will, because you're
talking about your podcast, get that bad boy out and say, This
is my podcast. Scan the QR code on the back. That's it. It's so
easy. Now, in order for this to work for you go spending $100 on
Vistaprint or Canva or wherever you need to commit yourself to
talking about your podcast. It never ceases to amaze me the
number of people with a podcast that don't want to talk about
their podcast. That's why I thought that it would be good to
go through a few reasons why you should talk about your podcast
to hopefully inspire you to talk about your podcast if you feel
shy about talking about it, the first one being, if someone is
talking to you and they're interested in you, you have
things in common, they more than likely would love to listen to
your podcast. Podcast. Second, people want to support the
people they like. It's simple as that. Thank you to all my
friends and family that listen to this podcast. Even though you
have no intention of ever starting a podcast, we discredit
the fact that people want to support us, and this is such an
easy, free, fun way for people who care about us to support us.
Don't discount that there's been countless times, even in the
past year of this podcast, where someone has told me, Hey, I told
this person to listen to your podcast because they want to
start a podcast. And that touches my heart and I love it,
but it wouldn't be possible if I wasn't already personally trying
to market my podcast to people in real life that I know
already. All right, so I think that that's a good, actionable
start, not too expensive, not too time consuming. Get business
cards made and start talking about your podcast, we can all
do that, and you better start doing it next. And if you listen
to this podcast, you know how important this is. You need to
be in the right place with the right people. There is nothing
more powerful for a business or a podcast or a brand than
finding like minded people and community. Usually, when you
start a podcast about something, it's because you know a lot
about that topic or maybe about that industry or that
demographic of listeners. We all have opportunities to find
community through our podcast, and we should be pursuing those
maybe you're going to a conference. That's a great place
to start for most of us. Maybe it's going to be a big event
where people who have the same passion as you are going. It
could be national. It could be local. I was hosting a guest on
another podcast I produce about a woman who is starting a garden
Learning Center in our community, she said that she
joined the Master Gardeners Association, and she was working
with the Agricultural Department of our local university. Now, to
me, that's just as good, if not better, than her going to some
big national conference for gardeners, because it's in her
own community, she's gonna see these people every month, or
even every time they go to this group meeting along the same
line as this is speaking at events and giving your time as
an educator. This, again, will look different for everyone, but
I think about when I was promoting the first podcast that
I ever produced. We were at every local event, and I mean
everything. We would go to business workshops, we would go
to rotary club luncheons, community colleges, any
gathering of more than three people. I was trying to get us
booked. Is this the most targeted and direct way to grow
your podcast? No, no, it is not, but it is community building.
It's memorable. There are people that we met through those talks
five years ago that are still some of the biggest supporters
of that podcast to this day. But let's say that there is nothing
like that in your community, or there aren't any events that
really make sense with your podcast. Make your own workshop.
I truly believe, if there isn't the thing that you're looking
for, make the opportunity for yourself and make that community
around you. Host a workshop, host a retreat, host a luncheon,
talk with people that you know that might be interested and
don't do it alone, but build a community around the thing that
you're interested in and your podcast. I think that this could
also be a great opportunity to advertise for your podcast. If
there's an event that you want to sponsor, or that you want to
have a booth at, use opportunities like that to
sponsor your local community while sharing about your
podcast, or you could even be a sponsor for a bigger industry
event or conference, if it doesn't make sense for your
local community, but start where the people that you know would
be interested in this will be one thing that you will need to
know, and luckily, I've made an entire episode on this, but It
will be the make or break for your success at self promoting
your podcast in person. It's being able to tell people
quickly and concisely what your podcast is about. Make sure in
10 to 30 seconds, you have a solid pitch that you can make to
someone about why they should listen to your podcast, because
you can do all the things right. You can have a business card
with a QR code on the back. You can go to every industry event.
You can speak at every industry event, but if you can't clearly
and quickly explain to someone what. What your podcast is
about. It's all for nothing. I have an episode for you to
listen to on this podcast that's all about this. I'll link it in
the show notes. It's episode eight. How to pitch your podcast
to anyone in 30 seconds or less. Make sure you listen to that
episode if you need help on how to perfect your podcast pitch,
or how to tell people exactly what your podcast is about in a
way that they would actually want to listen to it. I have a
one hour coaching session made for you. The link for the
strategy call is in the episode description. The next thing I
want you to think about. And of course, this will be on a
podcast by podcast basis. But who can you partner with? Is
there a business? Is there an influencer? Is there someone
that you can work with to create a partnership between your
podcast and another brand of some kind? And I know you might
be thinking, Well, how would that work? For example, let's
say that you have a podcast about how to do your own
bookkeeping for your small business. You could take this in
a specialized direction, or you could take it in a localized
direction. If I was going to take it in a local direction,
I'd put together a seminar for local business owners with
accountants and tax professionals and other
bookkeepers that's sponsored by your podcast for the small
business owners in your community. If I wanted to go for
a more specialized approach in my industry, I'd work with a big
name, CRM like Salesforce to help promote an industry wide
event, working with brands outside of brand partnerships.
So outside of ads, it's going to be revolutionary for your
podcast, create the community around your podcast. Because
think about this, if you're listening to this. In the United
States, we just had the most expensive election in history,
almost $16 billion in advertising. You know what
campaigns see as their most important advertising that is
make or break for a campaign. It's not TV ad slots. It's not
digital paid ads. It is their on the ground campaigning. So
that's door knocking, it's in person, events, meeting people
in real life. We are so inundated with digital media,
and it just doesn't work anymore. People don't even see
it. People want to talk to people. Your listener wants the
experience of getting to know you and creating a community
around your podcast. And that's not to say that they will ever
meet you, but you know what is so powerful? It is a personal
recommendation. It is a friend saying, Hey, you should listen
to this podcast. That is the best advertising you could ever
have, and that's why you need to have a clear message. You need
to let people know you you need to be concise. You need to have
direct content that speaks to your listener so that they know
what to expect. You need consistency, if you need help
figuring out how to promote your podcast offline or online, you
can find the information to work with me in the episode
description. Thank you again for listening to this podcast for
the past 50 episodes. I'm so lucky to have you here, and as
always, I can't wait to listen to your podcast. Hey, thank you
so much for joining me on this episode. If you enjoyed the
podcast and you'd like to hear more episodes like this one, go
ahead and subscribe to the show. New episodes air every Monday
morning. And if you found this episode valuable and you want to
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start making money on their podcast.