The European Startup Show

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Summary

My guest today is Dan Garrett, the CEO, and co-founder of Farewill. Farewill is UK’s largest Will writer, accounting for 1 in every 10 Wills written. How did Dan, someone with a design background end up re-inventing the death industry? And more importantly why? In our conversation I found out more about the death industry and how Dan uses technology to make death-related services more approachable and human and in the process has created one of the fastest-growing startups in the UK.

Show Notes

  • [1:40] What about your experience working in the Japanese geriatric residential made you start Farewill?
  • [06:15] What is the current experience for consumers who want a Will, probate, or funeral service?
  • [14:12] How did you build trust in this industry and get your first few customers?
  • [17:46] What impact has Farewill made on customers?
  • [22:20] How did Farewill manage to become the number 1 Will provider in UK? 
  • [26:43] How do you market a product for the death industry?
  • [28:45] How has the pandemic changed the perception of death related services?
  • [31:15] What do you look for in hiring and building culture at Farewill?
  • [36:22] What are you most worried about in terms of risk to your growth?

Links
Book recommendation: Jonathan Livingston Seagull


What is The European Startup Show?

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.

If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.