How a Living Room Brand Hit NY Fashion Week

Jill Fox shares how her mom’s hand-sewn leotards launched a brand that's still thriving 40 years later. From humble beginnings in Michigan to walking the runway at New York Fashion Week, Jill reveals how Foxy’s stayed authentic, embraced bold designs, and evolved into a lifestyle brand—all while spotlighting the next generation of confident creators.

Chapters:
(00:00) The Origin of Foxy’s Leotards
(05:31) Handmade Roots & Staying Local
(12:12) Turning Leotards Into a Lifestyle Brand
(17:45) New York Fashion Week & Global Growth
(23:08) Staying Authentic While Growing Boldly

Creators and Guests

Host

Jonathan Tasman

Jonathan Tasman is a high-performance growth marketer, content strategist, and founder of the Side Quest Book Club podcast. As Director of Growth Marketing at City Innovations, he builds and operationalizes full-stack content engines across multiple brands, driving traction for startups, corporate ventures, and thought leaders. Jonathan also leads strategic initiatives for ThinkTank, Traction Lab, and Beacon Services, while producing weekly podcast content and managing audience growth systems for clients. By day, he scales early-stage ventures. By night, he ships content, builds frameworks, and reads speculative fiction with a mic in hand.

What is Brand in the Making by ThinkTank Thought Leadership?

Behind every brand is a person.
We share their unheard stories as their journeys unfold.

Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines.

Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses.

If you're curious about what it takes to build a brand that matters, this is your front-row seat.

Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.