Leadership in Action

As surprising as this may seem to learn, you don’t have to give every last ounce of energy that you have to your business in order to be successful! Melissa Clayton has found a great balance between growing her company and enjoying time with her family and friends, and now she is letting you know how you can too. You’ll hear about limiting the number of hours you work, building a great team around you, and cultivating a culture.
 
Takeaways:
You don’t need to be the proverbial CEO that’s working 100 hours a week in order for your business to be a success. You should enjoy the process of building your business without sacrificing your life for it.
If you worked more hours per week, your business would probably experience faster growth. However, by intentionally limiting the number of hours you spend working, you can still see your business grow while also experiencing everything else in life.
Remember why you got into your business! If you went in looking for financial security, understand that accumulating more wealth or possessions past a certain point begins to give you diminishing marginal returns.
You need to surround yourself with a really good team that you can rely on and that doesn’t require you to constantly check in on.
When designing a new product, consider how you can create deeper connections with your customers through the product. This relies upon having a very empathetic and nuanced understanding of your customers.
One of the keys to creating new product lines is to cater to what customers are demanding while also staying true to the core of your company and or brand.
Your brand and your products can take on a much greater meaning to your customers than you ever could have intended and when you embrace this, you start to create a strong community based around your brand and products.
 
Links: 
LinkedIn: https://www.linkedin.com/in/melissa-clayton-817b568/
Personal Instagram: https://www.instagram.com/melissarclayton/?hl=en
Website: https://tinytags.com/
Company Instagram: https://www.instagram.com/tinytags/?hl=en
Website: https://www.thematte.com/
Company Instagram: https://www.instagram.com/thematteofficial/?hl=en
Melissa on Shark Tank: https://www.thematte.com/blogs/news/melissa-on-shark-thank
 
Quote of the Show
“I’ve always been very comfortable in enjoying the process and the journey of it and not willing to sacrifice my life for the business” - Melissa Clayton
 
Shout Outs:
Shark Tank
 
Book Recommendations:
The Gift of Joy by Curtis G. Almquist
 
Ways to Tune In:
Apple Podcast - https://podcasts.apple.com/us/podcast/leadership-in-action/id1585042233
Spotify - https://open.spotify.com/show/2t4Ksk4TwmZ6MSfAHXGkJI
Stitcher - https://www.stitcher.com/show/leadership-in-action
Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc2hpcGluYWN0aW9uLmxpdmUvZmVlZC54bWw
Amazon Music - https://music.amazon.com/podcasts/4263fd02-8c9b-495e-bd31-2e5aef21ff6b/leadership-in-action
YouTube - https://youtu.be/-f42-lB33_E

Show Notes

As surprising as this may seem to learn, you don’t have to give every last ounce of energy that you have to your business in order to be successful! Melissa Clayton has found a great balance between growing her company and enjoying time with her family and friends, and now she is letting you know how you can too. You’ll hear about limiting the number of hours you work, building a great team around you, and cultivating a culture.

 

Takeaways:

  • You don’t need to be the proverbial CEO that’s working 100 hours a week in order for your business to be a success. You should enjoy the process of building your business without sacrificing your life for it.
  • If you worked more hours per week, your business would probably experience faster growth. However, by intentionally limiting the number of hours you spend working, you can still see your business grow while also experiencing everything else in life.
  • Remember why you got into your business! If you went in looking for financial security, understand that accumulating more wealth or possessions past a certain point begins to give you diminishing marginal returns.
  • You need to surround yourself with a really good team that you can rely on and that doesn’t require you to constantly check in on.
  • When designing a new product, consider how you can create deeper connections with your customers through the product. This relies upon having a very empathetic and nuanced understanding of your customers.
  • One of the keys to creating new product lines is to cater to what customers are demanding while also staying true to the core of your company and or brand.
  • Your brand and your products can take on a much greater meaning to your customers than you ever could have intended and when you embrace this, you start to create a strong community based around your brand and products.

 

Links: 

 

Quote of the Show

  • “I’ve always been very comfortable in enjoying the process and the journey of it and not willing to sacrifice my life for the business” - Melissa Clayton

 

Shout Outs:

  • Shark Tank

 

Book Recommendations:

  • The Gift of Joy by Curtis G. Almquist

 

Ways to Tune In:

Creators & Guests

Host
Mark Stiles

What is Leadership in Action?

Welcome to Leadership in Action, the podcast where host Mark Stiles engages in candid conversations with the resilient entrepreneurs of EO’s Boston Chapter. If you're an aspiring business leader, an established entrepreneur, or just someone fascinated by the journey of success, this podcast is your guide to the inspiring world of leadership in action. New episodes drop every other Tuesday, giving you a bi-weekly dose of motivation and valuable insights. Subscribe now to Leadership in Action on your favorite podcast platforms or visit us at leadershipinaction.live.