Subscribe
Share
Share
Embed
Today I’m chatting with Mark Gally, the Co-founder, and CEO of Zaius.com, a marketing platform on steroids, that assists Shopify brands to delight customers at every interaction. Their solution and resources are built to assist you to properly segment and personalize your marketing interactions and ultimately design and deploy cross-channel campaigns to those customers.What You Will Learn Today…In terms of customer interactions happening every day, Shopify brands and marketers need to drive repeat purchases, grow average order value, and increase customer loyalty regardless of the channel they are on.Other channel-centric solutions leave customer touch points disconnected, making it almost impossible to understand the cross-channel impact of your marketing as a result. You're then forced to optimize for opens, clicks, and visits, instead of maximizing customer lifetime value.With the rapid increase in channels, a solution has never been more urgent, and that is where the Zaius platform fits in. It plugs into your existing infrastructure, by unifying all of your customer interactions into one system of record from anonymous site visitor through to loyalty.It allows you to engage customers in real time, where and when they're most likely to make a purchase.Zaius is the single source of truth when it comes to your data and empowers you to understand the cross-channel revenue drivers and to automate campaigns designed to drive repeat purchases, grow average order value, increase customer loyalty, and most importantly, maximize customer lifetime revenue.It’s an exciting show, for those who love marketing and want to make data-driven decisions to grow and scale their Shopify brand!Links And Resources Mentioned In This EpisodeZaiusZaius Product BrochureStioMizzen + MainOuai HaircareLinksoulListener Only PromotionAs a listener of today’s show, Zaius has been so kind as to offer a 10% discount. Follow this link https://ecommercefastlane.com/zaius and when you register for a demo, mentioned you heard about the solution on this podcast.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ Get notified by subscribing above and never miss an episode! Hosted on Acast. See acast.com/privacy for more information.
Today I’m chatting with Mark Gally, the Co-founder, and CEO of Zaius.com, a marketing platform on steroids, that assists Shopify brands to delight customers at every interaction. Their solution and resources are built to assist you to properly segment and personalize your marketing interactions and ultimately design and deploy cross-channel campaigns to those customers.
In terms of customer interactions happening every day, Shopify brands and marketers need to drive repeat purchases, grow average order value, and increase customer loyalty regardless of the channel they are on.
It’s an exciting show, for those who love marketing and want to make data-driven decisions to grow and scale their Shopify brand!
As a listener of today’s show, Zaius has been so kind as to offer a 10% discount. Follow this link https://ecommercefastlane.com/zaius and when you register for a demo, mentioned you heard about the solution on this podcast.
I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!
Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.
^^ Get notified by subscribing above and never miss an episode!
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.
This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com