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Note: In Your Business is now What’s Next?
We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive.
We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive.
To kick off our second season, we have a great story to share about resilience and transformation. We are joined by Ashley Casto, owner and founder of The Haute Wick Social, a business that navigated the tumultuous waters of COVID-19 by shifting its entire business model.
Before the pandemic, The Haute Wick Social was renowned for its vibrant candle-making parties. However, when the world suddenly shifted gears, so did Ashley. Recognizing the need to adapt, she made the bold decision to transition from in-person experiences to a thriving e-commerce and retail venture.
In this episode, we'll explore the journey of pivoting a business model amidst uncertainty. We'll uncover the challenges faced, the strategies used, and the lessons learned along the way.
Before the pandemic, The Haute Wick Social was renowned for its vibrant candle-making parties. However, when the world suddenly shifted gears, so did Ashley. Recognizing the need to adapt, she made the bold decision to transition from in-person experiences to a thriving e-commerce and retail venture.
In this episode, we'll explore the journey of pivoting a business model amidst uncertainty. We'll uncover the challenges faced, the strategies used, and the lessons learned along the way.
Creators and Guests
Host
Reeves Kirtner
Reeves Kirtner is a proud native of Huntington, West Virginia, where he continues to call home. He serves as the vice president and co-owner of Kindred Communications, a dynamic multimedia company boasting six radio stations, nine signals, and a diverse range of services including digital marketing, event coordination, and print publishing. Reeves enjoys reading both fiction and non-fiction, as well as a deep love for music. He's often found enjoying live shows, especially those involving Oasis, the Grateful Dead and Blink 182. Beyond his professional endeavors, Reeves is blessed to share his journey with his wife, Bethany, and three incredible children. A 2004 graduate of Marshall University, Huntington has shaped Reeves in more ways than he can count. He takes great pride in contributing to his community through his work at Kindred Communications and in his personal life. Reeves volunteers on the boards of the Cabell County Schools Foundation, the Marshall University Alumni Association, the Marshall Quarterback Club, and the West Virginia Broadcasters Association. Guided by the values of family, a deep-seated love for music, and a commitment to forging meaningful connections, Reeves approaches each day with purpose and dedication.
What is What's Next??
What’s Next? is a podcast from Kindred Communications where host Reeves Kirtner sits down with the people making things happen in our region—in business, events, and in the community. There are so many positive things happening right now, and this show is about the people behind it: their stories, the lessons they’ve learned, and where they’re headed next.
Each episode features real, unscripted conversations with business owners, festival organizers, community leaders, and others. We dig into how they got started, the challenges they’ve faced, and what it really takes to build something that lasts