On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIc

Great marketers think like business strategists.

They aim to understand the market and tilt their company's offering to resonate better.

They focus on the higher aims rather than maximizing efficiency (deliverables).

Isaac Holmgren is a wise marketer who gets it.

In this episode, he gives a master class on marketing strategy.

He's a few things he shares:
  • Marketing is more than just promotion
  • Marketers need practical skills (interviewing), not just empathy
  • The best marketers are business strategists
  • Efficiency shouldn't be the end goal—Focus on what's effective
  • Taking naps is a great way to improve productivity and focus
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// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.