Most SaaS blogs shouldn't be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why the library approach works, how it can help you build a brand, and what you need to make the publication approach work.
In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.