The Animalz Content Marketing Podcast

Most SaaS blogs shouldn't be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why the library approach works, how it can help you build a brand, and what you need to make the publication approach work.

Show Notes

Your Blog is not a Publication: https://www.animalz.co/blog/library-vs-publication/
Jimmy: https://twitter.com/jimmy_daly
Jan: https://twitter.com/janerikasplund

What is The Animalz Content Marketing Podcast?

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.