Improbable CEO and co-founder Herman Narula makes the case for the metaverse amid claims it is dead before it started, unpacks his company’s recent commercial deals and explains the impact AI is having on virtual world-building.
Improbable develops the infrastructure for virtual worlds. Backed by the likes of SoftBank and Andreessen Horowitz, the London-based company designs, builds and operates metaverse experiences for brands. Recent projects include screening a Major League Baseball match in a virtual ballpark. Last year, Improbable sold its defence business and one of its gaming ventures. In this episode, Narula explains how these commercial deals have made Improbable a more sustainable business that doesn’t need to rely on venture capital. Elsewhere, he responds to what he sees as misconceptions about the metaverse and explains the role he sees web3 playing in preventing large tech companies from dominating the metaverse.
What is UKTN | The Podcast?
Each week, Jane Wakefield sits down with some of the key movers and shakers from the UK tech ecosystem for the UKTN Podcast. Learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and understand the tech policy affecting businesses across the country.
The UKTN Podcast provides insight into the most influential people in the UK’s innovation economy, exploring their personal and professional journeys and hearing their views on the hottest tech topics of the day.