🎙️ Welcome to The LAB: Mike Sherrard – From Engineer to YouTube Real Estate Authority, Powered by eXp University
In this episode of The LAB, we sit down with Mike Sherrard, a former engineer turned top-producing real estate agent and global attraction leader at eXp Realty. Mike shares how he built a high-converting YouTube strategy to scale his real estate business, overcome fear of video, attract clients and agents across borders, and leverage AI + intent-based content to dominate search and grow his brand.
💥 What You’ll Learn in This Episode
✅ How Mike went from $2,500 in the bank to top global recruiter using YouTube
✅ The psychology of visibility and why imperfection builds trust
✅ Call-to-action frameworks that convert YouTube views into closings
✅ The difference between interest-based vs. intent-based platforms (and why YouTube wins)
✅ How to use AI tools for keyword research, SEO optimization, and video scripting
✅ The exact cadence, structure, and video types (relocation, lifestyle, market updates, tours)
✅ How Mike scaled his content using Fiverr, VAs, and a full-time social media manager
✅ Why market reports and property tours attract seller leads at scale
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Mike Sherrard as he unpacks his full YouTube and content playbook from beginner gear and mindset to elite-level strategy, automation, and audience conversion.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
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What is The LAB with Bryon Ellington?
Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.
New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.