Paris Talks Marketing

With nearly a decade of experience working with high-growth startups, Michael’s passion is elevating marketing and demand generation strategy in every project he undertakes.
In his current role at OneDay, Michael develops marketing strategies and manages the execution of demand generation campaigns, utilizing an integrated approach and tactics including webinars, email, SEO, digital advertising, industry and company events, social media, and content marketing.

Tune in to find out more about why video is the future of marketing and other interesting topics in this episode.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Paris and Michael discussed in this episode:

• Video-led marketing 
• Use cases of personalized videos in sales, marketing, and recruitment
• The power of leveraging webinars
• How to repurpose content
• How listening to your prospects can help you market your product better
• Community marketing
• And... the Hawaiian Friday tradition of Michael!

Guest:
Michael Blodgett

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.