Reputation Capital

The optimistic Jonathan Aufray drew us in with his amazing accent, but his ideas on bridging the gaps with growth hacking are what kept us on the edge of our seats. He says growth hacking is not magic, but it takes time and hard work. Jonathan shares his opinions about the effect of COVID-19 on future businesses, the importance of finding the right people for the job, and how his complete honesty with entrepreneurs helps them find the missing piece between product development and marketing. Our conversation is just the beginning.

Show Notes

🇹🇼 Jonathan is a Frenchman who has lived and done business all over the world—he now resides in Taiwan. 02:11
💻 New wave of online working: When COVID-19 seemingly shut the world down, Taiwan was completely open. 03:13
🏡 The work-from-home model builds trust and productivity, but not all industries can implement it. 06:14
🪄 Growth hacking is not magic. 09:00
🎯 It is important to have short-term strategies and a long-term vision in business. 13:46
🤦 Some people can’t be convinced that working on growth takes a long time. 15:59

Connect with Jonathan: www.growth-hackers.net
🤓 Connect with us: www.thoughtpartnergroup.com

What is Reputation Capital?

We live in the age of reputation. Influencers, gurus, wizards, czars, geeks, mavens, and thought leaders rule the roost. So what about you?

We ask difficult questions of hustlers and heros, founders and failers … those who have done it, are doing it, and will get things done.

Capitalize on your reputation. Step out of the shadows. Shift the earth on its axis. #YOLO.