Profits on Purpose

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here:
https://www.futurereadycfo.com/hidden-profit-audit-free-template

Most founders go all in on one brand. Joel Gandara went the other way, building a portfolio of 14 e-commerce
websites and more than 20 designer menswear brands at once, buying businesses through relationships rather than auctions, and folding them into shared infrastructure years before anyone called it an aggregator model.
In this episode, Joel and Nate talk about how he learned to sell, how he read a P&L to find value a headline valuation missed, and why he stepped back from a growing business at 39 to move into coaching. It's a conversation about risk, relationships, and knowing when enough is enough.

In this episode you'll learn:
l Why Joel turned down a 9x EBITDA valuation, then bought the company two years later on his own terms
l How reading a P&L line by line reveals costs a headline multiple hides
l Why a handwritten note outperforms most sales tactics
l What changed on a single bike ride that led Joel to step back from his business at 39

Connect with Joel Gandara:
joelgandara.com | LinkedIn: https://www.linkedin.com/in/joelgandara/

Want to know if your business is as profitable as it should be? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template

I hope you enjoyed this episode!
 Give it a like, share, and subscribe to not miss the content coming your way weekly.
 – Nate and the Profits on Purpose podcast team

Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter

Listen to Profits on Purpose on these podcast platforms: 
Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI
Apple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087

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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.

What is Profits on Purpose?

Welcome to the Profits on Purpose Podcast! New episodes weekly.