Legends of Scale

Today we talk with Lior Eldan, co-founder and COO of Moburst.

Show Notes

Today we talk with Lior Eldan, co-founder and COO of Moburst.

💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/
🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor

---

00:00 Meet Lior Eldan
00:20 From a Kitchen in Israel to Google and Samsung
00:58 "We Kind of Stumbled Into Being an Agency"
02:44 The Moment AI Felt Like an Existential Threat
05:42 Why Lior Built an AI Champions Program
10:58 "Most Companies Just Send an Email About AI"
11:19 Why Canceling Billable Work Was the Only Option
14:57 How the Hackathon Became a Monthly Product
17:02 The Boring Legal Step That Unblocked Everything
20:12 Why Home Tests Are Now Useless for Hiring
22:14 When Product, Design, and Dev Become One Role
25:05 The New Hire That Vibe Codes on Weekends
27:40 Builders vs. Domain Experts — You Need Both
31:57 "Skills Are a Commodity — Data Is Our Secret Sauce"
35:08 The Tool Scanning Reddit for Client Opportunities
38:17 Find Lior + Moburst

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.