In this episode, Danny and Abe talk with Connect 365’s Pat Henseler about how he uses courses to market and supplement his software business and gain trust and credibility with both clients and prospects.
Show Notes
Pat Henseler is the director of operations for Connect 365, and the creator of the 20 Minute Marketing system. His focus is on helping clients utilize the most powerful marketing and lead gen campaigns available.
In this episode we discuss:
- Ideas for approaching course creation for service-based businesses.
- Determining the right level of development for your course based on your resources.
- Why you might not need a large audience to launch a successful first course.
- Finding ways to help course participants take meaningful action.
- The importance of properly piloting your course.
- Danny and Abe’s debrief.
“Our audience is hungry for information, they're looking for information on marketing strategies, sales strategies, and us being able to offer them a course that helps them with that and include, as a bonus, software that can help them automate a lot of the heavy lifting of it, I think is a really compelling offer.”
– Pat Henseler
Pat is co-hosting a free masterclass next week starting on Monday, January 16th, 2023. Where Pat and his co-founder, Josh Turner, will reveal more about how to get high-paying clients fast using The Micro Megaphone Method. You can grab your spot now at https://connect365.io/micro-megaphone-masterclass/
Resources or websites mentioned in this episode:
Credits:
- Guest: Pat Henseler
- Hosts: Danny Iny & Abe Crystal
- Producer: Cynthia Lamb
- Executive producer: Danny Iny
- Assembled by: Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production: Post Office Sound
- Music soundscape: Chad Michael Snavely
- Making our hosts sound great: Home Brew Audio
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Music and SFX credits:
• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Episode transcript: Supplemental Courses (Pat Henseler) coming soon
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What is Course Lab: Lessons from Successful Online Course Creators?
Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.
Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.
In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.
Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!