“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.”
Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way too, please know that you are not alone.
And today, I'm talking to Jessica Lackey, who, like me, hates short form content, so she decided not to do it.
If you wanna know what she does instead, you'll just have to listen.
In this episode, you will hear:
- The challenges of short-form content creation for experts and its impact on long-form content
- Why the difference between feed based content vs playlist based content is important for experts
- The interconnectedness of content creation, repurposing, and business programs
- Marketing approach focusing on transparency, consistency, and offering free resources
- The importance in building personal connections and relationship-building in marketing
What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.
Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)