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Drew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment.
From building pricing power to reshaping internal messaging, Drew explains how today’s marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value.
Conversation points:
- How to shift marketing’s perception from expense to investment
- Why great CMOs focus on CFO buy-in and shared strategy
- The power of pricing as a measure of brand and marketing strength
- What “team selling” really looks like in modern B2B
- Why AI shouldn’t speed up your junk—it should support your strategy
- The one CMO mindset shift that changes everything
0:00 - Introduction to Content That Resonates
0:22 - Welcome and Overview with A. Lee Judge
1:15 - Insights from CMO Huddles
3:28 - Internal Marketing Strategies
4:47 - The Importance of Shared Vision
6:43 - Understanding the Time Frame Lag in Marketing
10:23 - Managing Pressures in the ChatGPT World
14:09 - Addressing Sales and Marketing Alignment
19:57 - Importance of Pricing Power
26:35 - Content Creation Efficiency
28:04 - AI Integration in Marketing Operations
A. Lee Judge is the creator and host of The Business of Marketing podcast.
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Please follow the podcast on your favorite podcast listening platform.
This podcast is produced by Content Monsta - A leading producer of B2B Content.
Creators and Guests
What is The Business Of Marketing?
The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.