Why Women Are the Future of E-Commerce Sales

According to 2019 Bureau of Labor Statistics data, women are underrepresented in B2B sales in most industries despite 86% of women achieving quota, compared to 78% of men. The reality is that women succeed in sales by excelling at different capabilities than men.

In this roundtable episode of Unstoppable, Audrey Houghton, Tess Scanlon, and Jess Lumpkin discuss how the skills of women are becoming more relevant in the fast-growing, once male-dominated field of e-commerce sales.

What is Unstoppable, with Cynthia Barnes?

Cynthia Barnes is is the Founder and CEO of the National Association of Women Sales Professionals (NAWSP), the nation’s only organization dedicated to helping women sales professionals reach the Top 1%. She recognized as a LinkedIn Top Sales Influencer and has appeared in over 250 major media outlets around the nation – including appearances in the Wall Street Journal.

On this podcast, Cynthia talks to sales pros about what it takes to be in the top 1%, and what makes them Unstoppable. But if you're looking for rah-rah, go-get-em, kick-in-the-pants conversations, this isn't it. Cynthia and her guests provide actionable insights into how to be the best and how to overcome the struggles and mental challenges to get there. Cynthia's goal is to change lives - giving listeners the path to make more money, spend more time with their loved ones, and maximize their career potential.