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After 12 years as a wedding planner, I can say this with deep conviction. The number one way I built my business from unknown and scrappy to respected, referred and booked out year after year - was from referrals. These referrals were what allowed me to be able to hire team members, raise our rates and eventually sell my business last year so I could focus full time on education and support for wedding pros. When I sold, we were charging premium pricing, we had venue partnerships with a few high end venues in my market and we paid zero dollars a year for advertising.
I want to share some of my top strategies with you today to help you lean into this area in your own business.
Resources Mentioned:
Wedding MBA Bash Tuesday November 7th, 6PM-8PM, Renaissance Hotel Las Vegas
SusanSoutherlandWorkshops.com - Cashing in on Corporate Clients opens on November 30, 2023
ClarityCoworking.com - November 13th-15th 2023 - a high-value, pitch-free education and coworking experience crafted for dedicated wedding pros like you.
(05:30) Leaning into relationships with your current clients
(11:30) Leaning into relationships with vendors
(19:20) The case for corporate, with Susan Southerland
(32:45) Next level vendor relationship building
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Resources Mentioned:
Wedding MBA Bash Tuesday November 7th, 6PM-8PM, Renaissance Hotel Las Vegas
SusanSoutherlandWorkshops.com - Cashing in on Corporate Clients opens on November 30, 2023
ClarityCoworking.com - November 13th-15th 2023 - a high-value, pitch-free education and coworking experience crafted for dedicated wedding pros like you.
(05:30) Leaning into relationships with your current clients
(11:30) Leaning into relationships with vendors
(19:20) The case for corporate, with Susan Southerland
(32:45) Next level vendor relationship building
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Chaos to Clarity: Two Days of Virtual Guided Coworking Sessions + Big Picture Action Planning Time for ALL Wedding Pros, LIVE November 19th & 20th: https://learn.theplannersvault.com/claritycoworking
Creators & Guests
What is Weddings for Real?
Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by The Planner’s Vault’s Megan Gillikin, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!