The Luxury Item with Scott Kerr

Scott Kerr is joined by Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau who leads the strategy, development and implementation of all efforts supporting one of the most recognizable luxury destination brands in the world. Julie discusses her role in helping the Beverly Hills brand stay relevant in the U.S. and internationally, post-pandemic strategies for bringing back international tourists and appealing to wealthy millennials, key findings from its “Beverly Hills – The Future of Luxury” study, trying to curb Airbnb/short-term rentals in Beverly Hills, and why she's excited about the metaverse opportunity.

Plus: Do TV shows like "The Housewives of Beverly Hills" help or hurt the brand?

Featuring: Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau (lovebeverlyhills.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com

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What is The Luxury Item with Scott Kerr?

Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.

Want to get in touch? Email us, scott@silvertoneconsulting.com