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Listeners, we're back this week with N. Chloé Nwangwu.
Chloé Nwangwu is the brand scientist and the director of NobiWorks a brand visibility consultancy rooted in Behavioral Science. She unabashedly believes brands not built with power dynamics and biases in mind should consider the old Thanos snap treatment. That means disappearing it from this plane of existence for the non nerds. She is in the business of equipping underrecognized brands with choices scientifically formulated to make them as noticeable as possible to the right people. Everything you do to be better seen heard and understood should work. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN.
During this episode we talked about:
04:26 - Catching up since episode 237
10:15 - Stress of revenue drop and recession fear
11:00 - "Just because people are thrifty"
11:48 - "One woman war against niching"
13:05 - "The tree things"
17:25 - Attention overload
20:50 - "The visibility game is rigged"
22:32 - Static profiles
23:22 - Security
27:55 - RChange their behavior
28:53 - "The niching lense"
29:32 - Stakeholder Awareness
30:50 - "You don’t need to niche"
33:15 - Niching as a vicious cycle
36:08 - Market to the motivation
37:05 - Positioning
46:17 - Matter Most Analysis
49:04 - A chain of motivations
Follow Chloé on all things social:
Website
Instagram
LinkedIn
Personal LinkedIn
Mentioned studies and articles:
The recent study on brains
Rewrote the Democratic Platform
The exercise
The Market Lens Consult
Follow Cafe con Pam on all things social
Instagram
Facebook
http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!
Show Notes
Listeners, we're back this week with N. Chloé Nwangwu.
Chloé Nwangwu is the brand scientist and the director of NobiWorks a brand visibility consultancy rooted in Behavioral Science. She unabashedly believes brands not built with power dynamics and biases in mind should consider the old Thanos snap treatment. That means disappearing it from this plane of existence for the non nerds. She is in the business of equipping underrecognized brands with choices scientifically formulated to make them as noticeable as possible to the right people. Everything you do to be better seen heard and understood should work. And it is her personal mission to make that so. Most recently, she advised the first refugee delegation to the UN.
During this episode we talked about:
- 04:26 - Catching up since episode 237
- 10:15 - Stress of revenue drop and recession fear
- 11:00 - "Just because people are thrifty"
- 11:48 - "One woman war against niching"
- 13:05 - "The tree things"
- 17:25 - Attention overload
- 20:50 - "The visibility game is rigged"
- 22:32 - Static profiles
- 23:22 - Security
- 27:55 - RChange their behavior
- 28:53 - "The niching lense"
- 29:32 - Stakeholder Awareness
- 30:50 - "You don’t need to niche"
- 33:15 - Niching as a vicious cycle
- 36:08 - Market to the motivation
- 37:05 - Positioning
- 46:17 - Matter Most Analysis
- 49:04 - A chain of motivations
Follow Chloé on all things social:
Mentioned studies and articles:
Follow Cafe con Pam on all things social
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!
Thanks to our monthly supporters- David Haberstock
- Martha Alonzo-Johnsen
- Aida Jarrett
- Maribel Lara
Creators & Guests
What is Cafe con Pam?
Cafe con Pam is the weekly podcast featuring fearless Latine/x and People of The Global Majority that break barriers, change lives and make the world a better place while living in the US. Cafe con Pam is the platform where Latine/x are able to share their stories and inspire one another through conversations about mindful productivity, business, and liberation. Of course, while enjoying a fabulous cup of coffee.