Work Less, Earn More

Does your brand express your point of view? Or does it just tell people what you do?

 

If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do.

 

Your personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone needs to hire in your industry.

 

Today, I’m talking to Hillary Weiss about what it takes to go from thinking there’s not much special about how you do things, to building your brand on your unique approach.

 

Hillary Weiss is the creative director, positioning coach, and founder of Statement Piece Studios. She's also the cohost of the cult favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW).

 

Hillary has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos.

 

Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

 

Listen to the full episode to hear:

  • Why your business and your brand are not the same thing
  • Why starting with “nah” can unleash creative energy that refines your point of view and leads to perfect fit clients
  • How getting vulnerable will make your positioning stronger
  • Five practical steps to begin refining and building your unique position

 

Learn more about Hillary Weiss:

 

Learn more about Gillian:

What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!