What happens when you realize the life you built no longer fits who you’re becoming?
In this episode of Beyond Should, Lucy sits down with Michelle Jacobs, co-founder and COO of Womaness, to unpack reinvention, women’s health, leadership, and the cultural narratives women inherit around aging. From walking away from corporate life to building a company dedicated to women in midlife, Michelle shares what it looked like to stop seeking approval, trust her instincts, and create something entirely new.
Together, they explore why so many women feel disconnected from their bodies, the lack of education around perimenopause and menopause, and why midlife can become a powerful season of clarity, confidence, and reinvention. They also discuss women and risk-taking, investing in women-led businesses, and the importance of taking up more space.
More about Michelle:
Michelle Jacobs is Co-Founder and COO of Womaness, a brand changing the conversation around aging, midlife, and menopause through clinically and doctor-tested products that address symptoms from hot flashes to sleep to fine lines. Womaness is available on Womaness.com, Amazon, and Ulta Beauty.
A strategic development leader, Michelle spent 20 years building brands before co-founding Womaness — spanning sales, partnerships, licensing, logistics, and financial management across categories from home and décor to health and baby. She began her career in licensing, then led client relationships for Polo Ralph Lauren and Lancôme at a digital media agency. After earning her MBA, she marketed billion-dollar brands like Centrum and Advil to retailers ranging from corner bodegas to Costco.
Michelle later spent a decade at Time Inc., launching the licensing and retail business for Real Simple, Cooking Light, and InStyle with partners including Target, Bed Bath & Beyond, and Crate & Barrel. She was then recruited by QVC/HSN to lead the retail rollout for the Joy Mangano brand — yes, inventor of the Miracle Mop.
Stay connected:
Beyond Should is creatively supported by a team of dynamic women:
Host and Founder of TMC : Lucy Reynolds
Executive Producer: Lauren LoGrasso
Producer: Daniela Silva
Marketing Manager: Esti MacInnes
What is Beyond Should: women reinventing their lives, careers & owning their power?
Beyond Should is a podcast about breaking down the barriers of our “shoulds.”
“I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar?
But what if everything powerful, beautiful, true, and authentic lives on the other side of should?
Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living.
Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power.
Because when we show up boldly, we elevate not only our own lives — but the world around us.
Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday.
Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!