How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template
John Henry Behrens spent years writing the deduction policies at KeHE, then had to live inside them once he moved to the brand side. In this episode he explains why your distributor should be understood as a bank rather than a box mover, why roughly nine and a half out of every ten deductions on a statement are legitimate, and how to tell the difference between a fee worth disputing and one worth leaving alone. He also shares how founders can turn a distributor's sales team into a free extension of their own, and a real example of a brand that grew a third of its business this way.
Why your distributor should be treated as a bank, not a box mover
The real reason behind most deduction statement charges
How to tell a legitimate deduction from one worth disputing
Turning your distributor's sales team into a free extension of your own
Connect with John Henry on LinkedIn:
https://www.linkedin.com/in/johnhbehrensiii/
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– Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.