LeadingLane Podcast

In this episode, we tackle one of the biggest challenges facing real estate professionals today: navigating the social media landscape. We discuss how to find that sweet spot between being your authentic self and maintaining a professional brand that attracts clients rather than alienates them. From dealing with negative comments to deciding what's worth posting, we share our strategies for using social media as a powerful business tool while staying true to who you are. We also explore the importance of thinking before you post and how your online presence truly serves as your digital resume.

Creators and Guests

Host
Ashley Fredrick
Entrepreneur, Real Estate Broker/Owner
Host
Steven L. Burch
CEO, Entrepreneur, Founder of LeadingLane, Real Estate Broker/Owner

What is LeadingLane Podcast?

Welcome to LeadingLane, the go-to podcast for aspiring and seasoned real estate professionals! Hosted by Steven L. Burch and Ashley Fredrick, two seasoned brokers with a flair for the industry, this show delves into the core of what makes real estate tick. Each episode is a journey through essential topics like mastering time management, unraveling the complexities of real estate finances, and sharing authentic experiences from the field. Get valuable tips and tricks, whether you're a newbie or a pro. This podcast is your key to thriving in real estate.