The Product Marketing Experts

In this episode we’re diving deep into pricing and packaging on a global scale. PMM’s are so well positioned to own pricing and packaging and when you have a strong point of view combined with the tools to figure out profitability, that is a huge value add to your arsenal of skills and your company. 

Show Notes

Connect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/
Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodar
Check out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/

Questions we cover in this episode:
  1. Tell me about your career path to becoming a PMM? 
  2. Should product marketing own pricing? Why? 
  3. Who are your key partners for pricing development? 
  4. How’d you approach it when you first started working on it? 
  5. How do you make sure it’s on track today? 
  6. What tools or systems do you use? 
  7. How do you research, codify, and present pricing intel? 
  8. How much does the competition matter? 
  9. What’s one nuance about Pricing for Growth and Profitability that you only know now because you understand it deeply? Around doing it effectively.
  10. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.